Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times for our blog and thought it would be helpful to aggregate the articles here.
Below are five articles that entrepreneurs and leaders at early stage companies can consult about when and how to approach the process of selecting a PR partner.
- When Should a Start-up Business Hire a PR Firm?
- Five Signs Your Startup Is Ready for PR
- Why You Should Hire a PR Agency
- Securing a PR Partner: What You Need to Know
- Thinking about Investing in PR? Five Questions to ask your Potential Agency
For startup executives interested in the services a PR firm can provide, I recommend Shannon Furey’s recent article, “What Services Do PR Firms Provide? 6 Public Relations Tactics to Help Your Business Grow.”
If you’re not quite ready to secure ongoing PR counsel an article published by Forbes “Four PR Practices To Follow If You Don’t Have An Agency Partner,” offers guidance.
Finally, our book Strategic Public Relations: 10 Principles to Harness the Power of PR offers more in-depth guidance on everything from selecting your PR team and developing a strategic plan to crafting a compelling story and building media relationships.
Please reach out to me or my team if you are looking for additional guidance or counsel.