As we look back on another year there are numerous successes, big and small, to celebrate.
2015 has been a year of growth for Communiqué PR! We settled into our new, larger office space, added several new clients to our portfolio as well as a few new PR professionals to our stellar team.
We saw the culmination of our work result in successful exits for three clients: Mobidia was acquired by AppAnnie, VoloMetrix was acquired by Microsoft, and Attachmate finalized its acquisition by Micro Focus.
Our work drove awareness and demand for several clients’ products, including:
- Delta-Q, a leading supplier of battery charging solutions, which announced its expanded IC Series product line.
- Darigold, which announced its new white cheddar cheese. If you have not tried it, we really encourage you to sample it this holiday season.
- Revel Systems, a leading iPad point-of-sale platform, announcement that it secured $100 million Series C funding as well as partnerships with Intuit and Apple. CEO Lisa Falzone made the list of Forbes’ Eight Rising Stars, the Fortune 40 Under 40 and was a featured speaker at influential industry conferences including Collision and Fortune Brainstorm Tech. In Q3 2015 alone, the Communiqué PR team secured over 96 original articles on behalf of Revel.
- Works Applications, an ERP solution provider, announced its plans to enter the U.S. market with AI Works. In addition to conducting proactive media outreach around this news we enjoyed supporting the WAP team and building new media relationships at HR Tech in Las Vegas.
- A “New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record” and had a stellar launch with coverage secured in TechCrunch, CIO, The Seattle Times, GeekWire and Network World.
- We drove significant awareness for Spaceflight, which contributed to CEO Jason Andrews recently being named one of the Newsmakers of the Year by GeekWire. The company announced funding in March 2015 (Seattle’s Spaceflight Industries Raises $20 Million to Accelerate Growth) and announced the purchase of a rocket in September 2015 (Spaceflight purchases SpaceX Falcon 9 Rocket).
- Summit Imaging was named the #1 midsize company to work for in Seattle Business Magazine’s annual “Best Companies to Work For 2015” list. In addition, Summit Imaging launched a new mobile app and began offering support services for portable ultrasound medical equipment. Finally, the company achieved ISO certifications 13485:2003 and 9001:2008, highlighting the company’s commitment to assuring its customers receive the finest in quality and support for their ultrasound repair needs.
In addition to providing excellent results for our clients, our team continues to be a resource for marketing and PR professionals and students through our book and agency blog. Our book, “Strategic Public Relations: 10 Principles to Harness the Power of PR,” is being used as a text in university courses at Xavier University, University of Wisconsin-Madison (School of Journalism and Mass Communication), Liberty University, and the University of New York in Prague.
We also continued to have several of our blog posts syndicated by industry media outlets, including PRDaily, which published the following articles from Communiqué PR team members during the year:
- 3 PR lessons from the Seattle Seahawks’ Marshawn Lynch
- 3 ways to supplement your ‘slow PR’ strategy
- Newsjacking for dummies
- 5 pointers for effective phone pitches
- A 5-step process to guarantee a rock-solid media list
- Should you be pitching to algorithms rather than humans?
- 5 ways to make your contributed content sing
- 5 techniques for boosting PR creativity
- Tips for writing long-form posts on LinkedIn
- How technology’s ‘Hummingbird Effect’ evolves PR strategies
Ensuring a positive workplace environment is always a priority and this year Communiqué PR was named one of Washington’s Best Places to Work in 2015 by Seattle Business Magazine. We are particularly proud of this award, as it is based on survey responses provided by our team. We also took time out during the year to celebrate our successes with several fun outings, barbeques in our courtyard and our annual holiday party!
As the year ends, we remain grateful for our close relationships with one another, our clients, and the many journalists and analysts with whom we work. We are fortunate to have long-standing relationships with people around the world and look forward to expanding our network and opportunities for our clients in the coming year.
Happy Holidays and Best Wishes for a Wonderful 2016!