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2020 Year-End Results: BitTitan Thought Leadership Extends Overseas

To say the least, this past year has been one of unprecedented change. The phrase “new normal” has entered our daily lexicon, as the impacts of the COVID-19 pandemic have significantly altered how we live, gather, socialize and work. No person nor business has been immune to the change.

Our client BitTitan, a Seattle-based cloud enablement company that is the developer of MigrationWiz and specializes in managed services automation, is no different. However, as a company that specializes in SaaS-based automated tools and that relied on a dispersed workforce prior to the pandemic, BitTitan found itself uniquely positioned to not only navigate some of the changes brought on by the pandemic, but help other companies do so as well.

Working with Communiqué PR since 2018, BitTitan has provided industry expertise and insight through contributed content and thought leadership articles to publications across the tech and IT industry. Last year, BitTitan’s editorial coverage amounted to 91 articles, with 21 percent of those articles falling into the “top tier” coverage category, meaning the outlet achieved a domain authority (a search engine ranking score) of 75/100 or higher.

This year, BitTitan expanded its thought leadership efforts to extend beyond North America to overseas markets in the United Kingdom, France, Germany and India, to name a few. After all, BitTitan is a global company and needs a global audience.

As the year comes to a close, we tallied the results that BitTitan has achieved. In doing so, we found that, to date, our work with BitTitan has resulted in the following:  

  • 73 articles published in North America
  • 13 articles published in France
  • 12 articles published in India
  • 9 articles published in Germany
  • 8 articles published in the U.K.

… and another article published in Australia for a grand total of 116 articles in 2020, with just over a week left in the year.

Of the articles in North America, 15 percent were published by top-tier outlets. Twenty-five percent of the articles published in the U.K. were by top-tier outlets, while 15 percent of the articles in France were top-tier coverage.

Yes, it’s been one crazy, chaotic year. But fortunately, companies like BitTitan have been around to help other companies move their workloads to the cloud, mobilize remote work plans, implement digital transformations and continue operations. At Communiqué PR, we’re thrilled to work alongside BitTitan and promote the amazing things they’re doing to a global audience.

 

You can find links to some of BitTitan’s thought leadership articles and international coverage below.

Moving to the Cloud

 

Tips on Working Remotely

 

What Our ‘New Normal’ Will Look Like

 

Australia

 

The U.K.

 

France

 

Germany

 

India