Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results.
Consistently the most popular content in terms of unique visitors are posts that provide guidance and tips on core PR activities and foundational elements. We recognize there are great books that cover these topics, however, with the fast-paced nature of our jobs today sometimes tracking down the right reference book can be impractical in the moment.
Below I have captured these posts for easy reference. Feel free to bookmark this page and use it as your PR reference “book.”
- The Importance of Planning
- Five Best Practices Surrounding Messaging Workshops
- PR Planning 101: Defining Objectives, Strategies and Tactics
- The Art of Storytelling in Public Relations – 5 Narrative Elements
- Writing for Different Mediums
- Tips for Writing a Byline Article
- Key Elements of a Crisis Communication Plan
- Internal vs. External PR Roles
The guidance provided in these posts is relevant for both experienced PR practitioners as well as communication students and those starting their careers.