We are happy to announce the release of “Discover Cooking with Lavender,” a cookbook written by Seattle-based author Kathy Gehrt. This book takes readers on a culinary adventure into the world of lavender and features 75 unique recipes spanning seasonings, drinks, savory dishes and sweets.
“Discover Cooking with Lavender” is ideal for seasoned chefs, foodies, and novice cooks, as well as lavender and gardening enthusiasts. It offers readers tips on how to incorporate this exotic herb into simple, fresh and flavorful recipes.
Promoting a book is a huge undertaking. We developed a three-pronged strategy to help Kathy Gehrt and Florentia Press create buzz and drive sales of “Discover Cooking Lavender.” The first is to drive reviews of the book with influential foodie bloggers. Bloggers can often be the “early adopters” for book reviews and other information because they are so passionate about the subject and want to share information with their audience. To date, we’ve secured commitments to review the book from six influential food bloggers.
Second, we developed a press release and sent it to traditional media (both local and national) covering food and gardening to seed feature stories about how to incorporate lavender into everyday cooking. We are currently working with local media to place feature stories on cooking with lavender for publication this spring and summer.
The third strategy is to secure speaking engagements for Kathy to share her passion and tips in- person through in-store author events, book signings and speaking opportunities.
While the book just launched yesterday, below are some early reviews of “Discover Cooking with Lavender;”
To learn more about “Discover Cooking with Lavender” or to purchase a copy of the cookbook, visit Amazon.com or DiscoverLavender.com. You also will be able to find this book in select Made in Washington stores.