Below we have captured some of our most popular posts and listed some additional resources for PR professionals to have in their toolkit. These posts consistently received the most viewers year after year. We thought it would be helpful to include them in one spot, creating a PR reference library. Feel free to add your go-to resources below as a comment.
PR Planning 101: Defining Objectives, Strategies and Tactics – Strategic planning is a critical first step toward achieving success across all areas of business. It is particularly important in public relations because ROI cannot be measured solely based on traditional metrics. A strategic plan ensures that there is a shared understanding of what you’re trying to achieve, how you plan to do it, and how you’re going to measure success. Just make sure you’re grounded in the difference between objectives, strategies and tactics before diving into your next plan.
Internal vs. External PR Roles – This article is consistently one of our most popular posts, year after year. Definitely a good read for those starting their careers, as well as leaders determining how to build out their team.
The Importance of Quotes – A good quote can be the heart of a compelling article. Good quotes help to tell a story and enhance the credibility of a press release, news story or speech. Words that are crafted well can leave a lasting impact on the world.
The Art of Storytelling in Public Relations – 5 Narrative Elements – Storytelling is also at the core of effective public relations, as we seek to influence reputations, perceptions and behaviors. To meaningfully relate to journalists and our target audiences, we need to tell compelling stories. We can’t simply announce news or offer a quote – what we share with target audiences needs to be in the context of a larger story to help us connect with others and show why our clients’ news matters.
Additional Resources for Your PR Toolkit
In addition to the articles above, we recommend the following:
- AP Style Book – The AP Stylebook serves as the ultimate resource when writing and formatting material, ensuring consistency across platforms and publications. To learn more read “Understanding AP Style and its Importance.”
- The Grammar Girl – A great resource for those tricky grammar challenges – when to hyphenate, effect or affect, how to use myriad correctly.
- Strategic Public Relations: 10 Principles to Harness the Power of PR – “This is the kind of book that you refer to again and again. Instead of just theories or concepts, it offers clear and concise best practices, and then drills down to the tactical explanation of how to get them done,” said Amy Bohutinsky, formerly of Zillow.
What are your go-to PR resources? Please share via comments below.