Acumatica Joins Forces with IFS to Create Cloud Powerhouse

We recently worked with Acumatica, the world’s fastest-growing cloud ERP company, to announce its acquisition by EQT Partners and the joining of forces with IFS, the global enterprise applications company.

What makes this acquisition announcement unique is the flexible structure of this partnership. In the midst of a merger-happy market, the two companies will retain much of their autonomy while synergies related to go-to-market strategies, research and development efforts, etc., will be maximized between the two companies.

Businesses are becoming increasingly global, regardless of size or industry. With an increasingly global marketplace, flexible business models are going to be vital for companies to meet a growing range of customer requirements. To scale and compete, customers need a network of resources that will support business operations wherever they, their business partners and customers may be.

Additionally, both companies are designed to serve complementary markets rather than compete against one another. Acumatica’s sweet spot is small and midsize business customers with $20M – $250M USD in revenue; IFS is optimized to serve companies with $250M USD and above. Thus, this partnership forms a global cloud ERP powerhouse that will challenge entrenched industry players.

Communiqué PR had the opportunity to collaborate with another PR firm, Padilla, to support the media outreach for this announcement. Below, we’ve included highlights of the coverage that resulted from the acquisition, with additional coverage from trade publications pending.