“The more you learn, the more you earn.” – Warren Buffett
In any field or occupation, professional development is critical to career advancement and success – and it is an ongoing endeavor. Times change, norms evolve and landscapes shift. What’s true today can quickly become old news tomorrow.
Many ambitious business and marketing professionals are constantly on the lookout for ways to further enhance their skill set. Sometimes, this is through pursuing a degree, certification or taking an online course. Or it may be attending a conference, reading a self-help book or reviewing a TED Talk.
The good news is there are countless resources available that can help with advancing professional development, and they come in varying degrees. For the busiest of business and marketing professionals, one fairly simple option is turning to podcasts.
The podcast boom over the last 15 years has resulted in a wealth of high-quality auditory content across a range of specialty areas. Need tips on digital marketing, customer experience or maximizing the value of your content? We got you covered. Below are five podcasts that may be valuable resources in helping business and marketing professionals build out their tool belt.
- Social Media Marketing Podcast: Hosted by Michael Stelzner, founder and CEO of Social Media Examiner, the Social Media Marketing Podcast helps its listenership navigate the changing landscape of the marketing industry. Publishing weekly since 2012, this 45-minute podcast features expert interviews with leading marketing professionals and delivers actionable tips on how to improve social media marketing, such as through TikTok storytelling, Instagram content strategy, Facebook ad performance and more.
- Content Inc with Joe Pulizzi: Content Inc. is a weekly podcast for entrepreneurs and startups with big goals and who want to grow a loyal audience through remarkable content. Hosted by Joe Pulizzi, founder of the Content Marketing Institute and known as the “godfather of content marketing,” each episode features one inspirational idea that listeners can use in their business or life. Pulizzi shares personal anecdotes and lessons learned from others that have shaped his entrepreneurial style. Brevity here is key, as each episode runs 15 minutes or less.
- Experience Leader: At the heart of every business, success ultimately comes down to customer experience. Experience Leader, a podcast hosted by Devin Smith, CX principal with consultancy and Communiqué PR client Active Digital, highlights how experience-driven companies are leading their industries by delivering excellent customer experiences. Each episode tackles a different angle of the CX journey and offers listeners insightful tips on how they can provide next-level customer experiences.
- Marketing School Podcast: Hosted by entrepreneurs Neil Patel and Eric Siu, this daily podcast covers the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With each episode, Patel and Siu aim to deliver actionable digital marketing lessons they’ve learned through their years of experience. For listeners pressed on time, this podcast may be ideal, as most episodes are approximately 5 minutes in length and easily digestible.
- Online Marketing Made Easy with Amy Porterfield: In this top-ranked podcast that boasts hundreds of thousands of monthly listeners, online marketing specialist Amy Porterfield breaks down big ideas and strategies into actionable step-by-step processes that deliver results for business owners. Porterfield covers many areas of online business including digital courses, list building, social media, content, webinars and more. Her podcast features expert interviews, mini execution plans, and behind-the-scenes insights from Porterfield’s biggest launches. Each episode is designed to help listeners take immediate action on the most important strategies for starting and growing their online business.