We are excited to announce the arrival of our popular book, Strategic Public Relations: 10 Principles to Harness the Power of PR, into eBook format for several major providers. The book, co-authored by Colleen Moffitt and Jennifer Gehrt, co-founders of Communiqué PR, is currently available thru Amazon and Barnes & Noble priced at $4.99 and will be available via iBooks in the coming days.
We strongly believe in the power of PR to positively influence business, drive sales, and build buzz. However, oftentimes people get overly focused on the tactics and lose sight of their larger strategy and desired outcomes. We wrote Strategic Public Relations: 10 Principles to Harness the Power of PR as a resource to remind managers why strategy is important and provide them with practical guidance on how they can be more effective in their communication activities.
With the rapid expansion of the eBook market and its enthusiastic adoption by readers, an eBook version of Strategic Public Relations is a natural next-step for us. eBooks are terrific because they allow people to access the information they need instantly, they are easily searchable and portable.
In January 2011, eBook sales at Amazon for their popular Kindle surpassed both paperback and hardcover sales. Last year alone, a growing 8.5 percent of the publishing market was represented by eBooks.
We are excited about the advancement in this technology. Easy to download and extremely portable, eBooks are the ultimate in convenience, a necessity for today’s business person, especially those on the go. We hope by offering Strategic Public Relations as an eBook via Amazon, Barnes & Noble, and iBooks, we make access to this resource easier for you.
About the book
Communication is increasingly important to organizations given the saturation and fragmentation of media, which make it more difficult to reach large numbers of consumers through traditional advertising. Furthermore, ads are often seen as less credible by consumers who are looking to their social networks or third-party, independent news sources for brand and product recommendations.
In Strategic Public Relations, Gehrt and Moffitt help the reader make sense of the current media landscape by providing 10 guiding principles for an effective strategic approach to integrated communications.
Taking a strategic approach does not have to be difficult or expensive. The principles in the book are straightforward and simple, and can be applied to any business.
Using real-world examples, case studies and contributions from business experts, Gehrt and Moffitt demonstrate how the reader can use the 10 principles outlined to effectively leverage PR.
In a guest review for PR Week, Jeffrey Ory, vice president of Deveney Communication wrote, “Each of the guiding principles is presented in a straightforward way. ‘Strategic Public Relations’ is a simple, but important, read for anyone in PR at any level of their career. Gehrt and Moffitt have written a book that is important for those entering the field all the way through to those who have been in the industry for a number of years.”
If you’ve read Strategic Public Relations, we’d love to hear from you. Post a review on Amazon.com, share comments here on our blog post, or post on our Facebook fan page.