Recently we helped the Port of Kingston conduct a survey to gather feedback on its planned Passenger-Only Ferry service. We created the survey to determine how people would use the ferry, when they would ride it and their primary purpose for using the service.
The survey was distributed via Facebook and Twitter between April 16 and April 30. It was a cost-effective way for our client to get direct feedback from potential passengers, which will be used to make decisions on a variety of features and functionalities of the service.
In addition, the survey provided the Port of Kingston with interesting data to share with Tad Sooter, a journalist with North Kitsap Herald. He included many of the survey’s key findings in his article on the new ferry service.
This is a good example of how customer input can be used to offer a better service. In addition, the market research was helpful in driving editorial coverage.
The next time you need data about your customers, we encourage you to consider developing a survey and distributing it via social media. We believe you’ll get wonderful insight that you can analyze to move your business forward. And you may find that the media is interested in your research as well.
More information about conducting perception audits can be found here.