We recently worked with GKD on a redesign of our firm’s Web site. The process was extremely valuable as it provided an opportunity for us to re-evaluate our firm’s positioning, our brand attributes and the value we deliver clients. I found it inspiring and motivating to focus on the future vision of our business and how we would like to see our business develop in the coming years.
Our goals with the redesign of our site were to ensure we accurately positioned our business, updated the look and feel, made sure our book and blog were better integrated, and made sure we had an easy way to update information. We also wanted better integration with social media platforms – after all, six years ago when our original site was developed Twitter wasn’t even in existence.
Allocating resources for a Web site redesign in this economic climate is not an easy task; however, a dated site can do more damage than good. A company’s Web site often creates a first impression with a prospective customer, partner, investor or employee.
As you evaluate your Web site, you may want to ask yourself the following questions:
- Does your current site make the best impression?
- Is it accurately communicating the right messages about your organization?
- Is the site easy to navigate?
The reality is businesses evolve, new products are developed, messages shift, technology changes – and all of this impacts a company’s Web site. Many times these changes happen incrementally, but before long a Web site that was an accurate representation of your company and its messages may look dated, be off target and confuse potential business partners.
I would encourage you to evaluate your current site on a regular basis to determine if the messages are accurate and current, it is easy for visitors to find information and the company’s current brand is accurately represented.