Last week I attended the 2010 Ticket Summit in New York with Communiqué PR client Digonex. Targeted toward the secondary market (i.e. ticket brokers) this year’s Ticket Summit brought together more than 500 experts from across various parts of the industry to discuss today’s ticketing challenges.
Harry Sandler, director of strategic ticketing for Digonex, spoke to a standing room only audience on a panel entitled, “How to Price Your Tickets.” In attendance were not only ticket brokers, but ticket operations directors from a variety of sports franchises and venues who are looking to begin experimenting with dynamic pricing technology to help their organizations maximize revenue opportunities while keeping fans in the seats.
Dynamic pricing continues to be a hot topic among the ticketing industry as these organizations evaluate alternative pricing structures to combat the challenging economic climate, declining event attendance and increased competition for the entertainment dollar. After hearing several panel discussions, one thing is clear: 2010 could see significant changes in the ticketing industry.
In addition to speaking at the conference, Digonex met with several trade and national sports business reporters including Associated Press, The Deal Reporter, Sports Business Journal, Venues Today and Ticket News TV. This was a great opportunity for Digonex executives to foster relationships with key reporters and provide their perspective on why dynamic pricing technology provides a fair-for-all solution for primary ticketing organizations, ticket brokers and consumers.