“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it is impacting communication and disrupting traditional forms of marketing.
Jennifer and I wrote about this subject in a recent article published in the January 2010 issue of Seattle Business magazine called, “The Social Media Blind Spot.” In the article, we encourage executives to sign up for and use social media. We share examples of how Seattle-area businesses and non-profits are using Twitter and Facebook, and provide some simple tips on how execs can get started.
Once executives have had a first-hand experience engaging via social networks, they will be better equipped to evaluate the potential benefits of social media to their organizations. For more ideas on how to use social media to achieve your business objectives, please feel free to contact me.