We recently ran across a PRWeek article about social media and digital communications. The article provides some interesting statistics about digital communications from the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International and PRSA including:
PR leads digital communications at 51 percent of organizations, while marketing leads 40.5 percent of the time
PR generally leads several aspects of digital communications, including blogging (49 percent), microblogging (52 percent) and social networking (28 percent).
Many experts believe PR will continue to lead digital efforts. Jonathan Kopp, the global director of Ketchum Digital, notes, “The speed of engagement is changing in the digital space and PR moves faster than advertising and marketing, so it gives them an opportunity.”
To learn more about this report, read the article entitled, “Report: Social Media Falls Mostly to PR.” If you have questions about your own digital communications efforts, we’d love to help. Send us an e-mail at [email protected]