Beyond Your Good Name: How PR Can Leverage Reputation to Help Meet Business Objectives


We recently announced our fourth anniversary, marking the beginning of our fifth year in business. Since the firm’s founding in 2004, we have experienced tremendous growth, which can largely be attributed to our reputation of delivering stellar results and fostering great relationships.

For example, stellar results and great relationships can be seen in the national attention we garner for our clients in publications such as BusinessWeek, USA Today, Wall Street Journal, Family Circle and Reader’s Digest. Last year we also helped build awareness and contributed to successful acquisitions of two clients by Qualcomm and Nuance.

A solid reputation is critical to any business as a majority of new business is a result of client referrals. An organization’s good name also demonstrates that your company makes smart decisions, knows where to focus its resources and has solid business acumen.

If positioned correctly, a good reputation can also help organizations meet business objectives such as building the perceived value of the company and securing new customers. As companies look to build their own reputations, it’s important to remember the role PR can play in accomplishing these goals. The right PR partner can help:

  • Foster relationships and build brand awareness for your company and its products/services
  • Level the playing field with competitors
  • Establish credibility for the organization as well as develop thought leadership for its executives
  • If you would like to know more about how PR can help build your organization’s reputation, contact us to see what we can accomplish for you. E-mail us at [email protected]

    The announcement in its entirety can be viewed on our Web site here.

    To see a sampling of recent coverage results, please check out the following links:

    Wall Street Journal
    Software Eases Troubleshooting on Mobile Devices
    By Roger Cheng
    November 15, 2007

    USA Today
    Joysticks to the world: A video game gift guide
    By Marc Saltzman
    November 27, 2007

    Reuters News Service
    “Hidden Object” Series Hit for the Holiday
    By Scott Hillis
    December 20, 2007

    Consumer Electronics Daily
    Best Buy Testing MOD DVD Downloads-to-Burn at Six Stores
    By Mark Seavy
    January 11, 2008
    Link not available

    Seattle Post-Intelligencer
    Game On: Mystery Case Files: Madame Fate’
    By Winda Benedetti
    February 26, 2008