Playmark, a Seattle-based startup, recently signed an exclusive partnership with the NFL Players Association (NFLPA) to bring businesses and entrepreneurs unprecedented access to the official rights to NFL players. This innovative and unique partnership makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate access to the intellectual property rights of NFL players.
By bringing the star power of NFL players to growth markets like mobile apps, casual and social games, and on-demand merchandise, Playmark enables new businesses to be instantly recognizable to millions of NFL football fans. Communiqué PR had the opportunity to help Playmark and the NFLPA raise awareness around their partnership and generate visibility into how the Playmark platform simplifies the entire licensing process.
In the days leading up to officially launching the licensing platform, we collaborated closely with Playmark and the NFLPA to build out a PR strategy, create compelling story angles and develop media materials. As a result of our efforts and partnership, Playmark and the NFLPA garnered nine placements in business, local, sports and licensing publications to effectively reach their core target audiences.
Below are a few coverage highlights:
• Bloomberg: NFL Players to Launch Playmark Website for Licensing Images, Autographs
• Xconomy: Playmark Opens Digital Licensing Shop with Rights to 2,000 NFL Players
• Geekwire: Playmark scores TD, inks deal to license images of NFL players
• TechFlash: Seattle startup Playmark lands deal with NFL players
• Crosscut: How a new Seattle firm dove into NFL player licensing
• SportsPro Media: Playmark gains access to official rights of NFL Players
It was exciting and enlightening to work with two forward thinking organizations to support their PR activities. Playmark doesn’t intend to stop at the NFLPA, but hopes to expand its offerings into other major sport associations. Stay tuned for additional milestones from this innovative startup, which is truly revolutionizing the licensing industry.