The functionality of cellphones has shifted dramatically over the past few years. Today, people are accessing vast amounts of information, updating their social media profiles, watching videos and playing games all from their mobile phones. As convenient (and fun) as this may be, it comes with a price tag. Most cellphone providers have a limit on the amount of data a user can consume each month without additional charges.
As a college student (and Communiqué PR intern), I feel as if I am constantly using my cellphone to be online, and I need to be cautious about avoiding data overage charges that are deceivingly easy to accumulate. Thankfully, there are ways to monitor one’s data consumption, and be warned about possible data overages before it is too late.
Consider Communiqué PR client Mobidia Technology Inc., the maker of My Data Manager, a smartphone application that provides data usage tracking functionality. Through this application, users can better understand and manage their data consumption and Mobidia is able to provide mobile operators with unique insight into subscriber behavior surrounding data usage.
This year, Mobidia and Informa Telecoms & Media collaborated to analyze data collected from hundreds of thousands of global smartphone users to determine data-usage trends. This discovery allowed them to publish their second whitepaper titled, “Understanding Today’s Smartphone Users” and engaged Communiqué PR to generate awareness of its availability. Specifically, we were chartered with editing the press release, developing a media list, distributing the news and coordinating the wire distribution.
To date the following seven news outlets have written about the availability of the whitepaper:
- FierceWireless – published on August 1, 2012
- Thephonecast.com – published on August 1, 2012
- Business in Vancouver – published on August 7, 2012
- Globe in Mail – published on August 2, 2012
- Wireless Week – published on August 2, 2012
- IMTC – published on August 2, 2012
- Telecommunications Wireless – published on August 2, 2012
Within the first 24 hours after the press release, this coverage resulted in approximately 50 downloads for Mobidia’s latest whitepapers. It was exciting for our team to be part of such an interesting and relevant discovery.
For more information on our involvement with Mobidia, read our past blog titled, “Mobidia Provides Perspective on Mobile Network Congestion.”