Remember when the book you were reading served as a conversation starter? I’ve observed complete strangers who are sharing a flight engage in in-depth chatter, all stemming from someone’s book cover. Today, as tablets and mobile devices increasingly replace physical books, those forms of spontaneous engagement are decreasing. Additionally, with Facebook, Twitter, LinkedIn, and Instagram, among others, we are constantly inundated with digital forms of communication and social sharing. Today, more and more people yearn for a connection with personalized, physical objects to couple with their virtual experiences.
In order to drive awareness and demand for RPI’s personalization storefront and Cheezburger/The Madison Park Group’s new products, Communiqué developed and distributed customized pitch emails to business, tech, pet retail, stationery, photo merchandise and local media outlets. As a result, we secured coverage across several industries and expect additional stories to post. Below are a few coverage highlights:
Earlier this month, Communiqué PR had the pleasure of assisting our client RPI, a leader in make-on-demand, private-label personalized photo books, greeting cards and stationery products for mass and specialty retailers, announce an innovative partnership with Cheezburger and The Madison Park Group to showcase how companies can expand their existing brands, drive additional revenue and increase customer loyalty through personalized products.
Specifically, Cheezburger and The Madison Park Group are leveraging RPI’s embedded storefront service to offer personalized greetings made by RPI, sold by The Madison Park Group, and branded by Cheezburger and the consumer. This partnership is significant for a couple reasons: 1) it helps Cheezburger extend its online brand offline, allowing them to reach wider audiences and further engage fans; and 2) RPI’s personalization platform provides an easy way for any business to break into the growing mass customization category and gain market share.
- NWInnovation, “RPI, Cheezburger Launch Personalized Greeting Cards,” Nov. 13, 2012
- Gift Shop Magazine, “RPI, Cheezburger and the Madison Park Group Announce Strategic Partnership to Extend Brand Experiences,” Nov. 13, 2012
- What They Think, “RPI, Cheezburger and Madison Park Group Announce Partnership,” Nov. 14, 2012
- PMA Newsline, “ICanHasCheezburger? RPI to print internet memes,” Nov. 14, 2102
- Greeting Card Association, “RPI, Cheezburger and the Madison Park Group Announce Strategic Partnership,” Nov. 14, 2102
- International Contact, “RPI, Cheezburger and the Madison Park Group announce strategic partnership,” Nov. 16, 2012
Cheezburger’s personalized print products are available just in time for the holiday season online so check them out at The Madison Park Group’s www.create.madpark.com.