With the growing popularity and use of social media, companies can use an array of channels to connect with audiences.
However, with the increasing number of social media sites and tools, it can be difficult to establish a meaningful social media presence. The New Year is the perfect time to update and polish your social media accounts. PRDaily recently provided insight on how to update your social media presence for the New Year in “How to improve your social media efforts in 10 minutes” with the four following tips.
1) Add social media links to email signatures and on the company page
Convenience is key. If it is easily accessible people will be more likely to post it or view it.
Most professional communication is done through email, and whoever you are emailing is a potential connection for you or your company. Whether you are emailing a client or a reporter, links to your social media accounts in an email signature will allow contacts to easily access your various profiles.
Another way to provide more accessibility and convenience for people is to add links to social media accounts in a prominent part of the company’s website. For example, online retailers will often have a “Pin it” option next to an item; online articles typically have “share this” options including Twitter, Facebook, and LinkedIn.
2) Take a survey of your audience
In order for a post to gain popularity on any social media site, it must intrigue or appeal to the audience. Reposts and viral content are organic, and must originate from an intriguing subject. Posts that do not attract readers/ viewers are of less value to a brand. Allotting a short period of time to conduct a survey of your social media following and what topics they’re interested in hearing about can be helpful for improving content.
3) Inform journalists of your clients’ social media
Send any relevant media contacts information about your clients’/ company’s social media sites. This can be beneficial in two ways. First, if a reporter is authoring a piece featuring your client, linking to your client’s social media sites can increase traffic via the outlets’ website.
Second, if a reporter is looking for a quick comment or quote from your clients/ company they can conveniently access one from a tweet or status update. However, if you are employing this tactic, do take the time to ensure that your company’s/ clients’ social media presence is on message and representative of the brand (it should be already!).
4) Update social media profiles
Most social media websites including Twitter, Pinterest, Facebook, and YouTube, have updated features this year allowing you to add personality to a social media profile. Take the time to make use of seemingly small details, such as updating a profile picture—it will add to the appeal and functionality of your page.
As the New Year approaches, there is no better time to re-invigorate your company’s or clients’ presence in social media. PRDaily’s useful tips will help you do this efficiently—maybe with enough time remaining to work on your own New Year’s resolutions!
For more on social media from Communiqué PR, visit:
- Tips, Tricks and Lists: How Short And Sweet is Memorable
- Social media and democracy: What can business learn from election campaigns?
- Five Facebook Tips for Social Media Managers