When it comes to social media, some brands have it easy. If they have an interesting product that people widely enjoy, gaining followers is not as daunting a task. For instance, GoPro has 888,000 followers on Twitter because
they are constantly posting interesting photos and videos captured by their cameras. Starbucks is another brand that is openly adored by most and their following of 5.8 million is further proof that admired brands maintain a strong presence through social media.
But, what if your brand sells office supplies? Or insurance? How can these simple, seemingly uninteresting brands gain traction on social media? Who Is Hosting This? recently posted an infographic offering three main pieces of advice when it comes to gaining popularity on social media.
First, use humor to create shareable content. Allstate Insurance launched a twitter handle for their character mayhem in September 2013. The handle already has 55,000 followers.
Second, create engaging social media campaigns. Tampax created a campaign that encouraged women to be active while on their periods and post about it. Every week they gave away $500 and a year supply of tampons.
Lastly, focus on more than just product promotion. Staples has developed a handle that focusses on being conversational and posting tweets that people can relate to rather than focusing on product promotion.
Ultimately, any brand, whether it sells feminine products or insurance, can create an interesting story to attract an audience. For more examples of successful social media accounts from “non-sexy” brands, view the infographic below.
