On Sept. 22, one of Communiqué’s newest clients Attachmate announced the availability of Verastream Host Integrator 6.6. Click here to see the full press release.
Attachmate’s Verastream Host Integrator 6.6 is a mainframe application integration solution that eliminates the technical complexity and code generation associated with legacy integration, offering IT organizations a low-risk, low-cost approach to legacy-to-SOA integration. The latest version modernizes mainframe functionality by integrating mainframe and enterprise host applications in service-oriented architecture initiatives through service-enablement. In addition to functionality upgrades, the new product includes FIPS 140 certification which is the gold standard for security software.
Communiqué PR envisioned this launch as an opportunity for Attachmate to re-engage with both media and analysts and begin to establish new relationships. We took a two-pronged approach with media conducting outreach to both IT and developer outlets as well as government and security publications to spark interest in the news.
Analysts were particularly excited to re-connect with Attachmate and received positive feedback across the board regarding the product, company roadmap and go-to market strategy. For the media, how Verastream Host Integrator 6.6 played into service-oriented architecture (SOA) trends was the biggest hook for securing briefings and coverage.
Overall, this was a very successful launch for Attachmate and established momentum which we plan to build and maintain over the year.
The Results:
Twelve press and analysts meetings booked including: DBTA, Integration Developer News, System iNews, Agile, Developer, SearchSOA, IT Jungle, IDC, Ovum, Forrester, Gartner and AMR Research.
Eight pieces of coverage secured including: DBTA, IT Jungle, DM Review, SOA World Magazine, Network Computing, z/Journal, Integration Developer News, Enterprise and Open Source Magazine.
Key Coverage:
IT Jungle
“FIPS is for Private Enterprise, Too”
September 23, 2008
http://www.itjungle.com/fhs/fhs092308-story04.html
Integration Developer News
“Attachmate Tunes Verastream for Mainframe-SOA Projects”
September 25, 2008
http://www.idevnews.com/IntegrationNews.asp?ID=791
DBTA 5 Minute Briefing: Data Center
“Breaking News – Attachmate Beefs Up Legacy-to-SOA Integration Tool,”
September 22, 2008
(no link available)
SOA World Magazine
“Attachmate Unveils New Version of its Mainframe SOA Integration Solution,” September 22, 2008
http://soa.sys-con.com/node/684770