News Organizations Share Content
The current economic climate is causing many shifts to occur in the media industry. In an unprecedented move, rival print dailies such as The Washington Post and The Baltimore Sun are now collaborating and sharing news content because of a lack of resources and man power. Additionally, in June four New York broadcasters announced they […]
Puget Sound American Marketing Association – September Luncheon
Jennifer Gehrt will be speaking at the Puget Sound American Marketing Association luncheon on September 9, 2009. Jennifer will be speaking about how marketing professionals can leverage the power of Twitter with her presentation entitled, “Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today.” If you’re interested in learning more about how to leverage Twitter […]
Praise for UW Professor Kathleen Fearn-Banks
Each year, Communiqué PR hosts a visit from Professor Fearn-Banks’ Communication 444 Public Relations and Society class. It is a very fun time for us as we get to talk to the next generation of PR professionals about the work we do. This year, six students visited our boutique PR firm. We focused our discussion […]
Pizza Hut Launches New iPhone Application
Pizza lovers rejoice – Pizza Hut recently launched a new iPhone application that will let you order your Friday night takeout directly from your phone. The free application, which launched in mid-July, has already received more than 100,000 downloads on the iPhone and iPod Touch. Pizza Hut, with more than 13,000 outlets in nearly 100 […]
Twitter Generates $48 Million of Media Coverage
AdAge recently published an article about a report from VMS, a news-monitoring service, which claims that Twitter has received nearly three billion impressions in the past month. According to the report, these impressions are worth nearly $48 million. There has undoubtedly been a lot of hype about Twitter. It has made its appearance on CNN, […]
New Twitcam Lets Twitter Users Stream Live Video
Twitter users can now broadcast themselves live using a new service called Twitcam. The service, introduced by Livestream, provides users with an opportunity to add live streaming video to their Twitter feed and host live chats. In a press release by Livestream, the company said, “Twitter-centric services for sharing photos and videos have been exploding […]
Interactive Marketing Proves More Effective Than Advertising
Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, “Advertising Will Change Forever,” Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing […]
Nonprofit Success in Social Media
Jason Falls of Social Media Explorer recently published a post titled, “Three Keys to Nonprofit Success in Social Media,” and outlined what he believes are the three keys to realizing success for nonprofits in social media. 1. Have a compelling story to tell. 2. Make a specific ask or establish a specific goal to reach. […]
Twittergate
Recently, a French hacker known as the “Hacker Croll” broke into Twitter CEO Evan William’s e-mail account and uncovered confidential documents containing information about Twitter’s business plans as well as user accounts and passwords. Since then, a controversy has unfolded over Michael Arrington’s announcement that he would publish some of the documents he received including […]
New York City Devises a Plan to Revive the Media Industry
New York City Mayor Michael Bloomberg recently unveiled a plan to help get the media industry back on its feet. Known for being the media capital of the world, the city’s strategy includes eight plans that focus on innovation, research, retraining and new technology. According to an article in Ad Age, the strategy includes the […]