Guidelines for Pitching Discover Magazine
Discover magazine consistently has delivered refreshingly understandable reports on complex developments in science, medicine, technology, and the world around us for more than 30 years. It is highly regarded for compelling stories that are thought-provoking and raise important awareness to sometimes obscure topics. One of our clients is conducting some groundbreaking scientific research. Because of the […]
Reflecting on United Airlines’ Disaster
As 2017 comes to a close, I thought it would be interesting to look back on one of the bigger crises of the year: the forcible removal of a passenger from United Airlines’ flight 3411. Many people remember the disturbing video that fellow passengers captured of the screaming and bloodied man being dragged by security […]
Looking Back on 2017
The past year proved to be a busy, productive and fun year at Communiqué PR. In addition to continuing to partner with our existing clients, we started working with several new clients during 2017, including Phytelligence, Whitepages, and WGU Washington. Below is a summary of the activities and results we secured on behalf of some […]
Data’s in the Driver’s Seat When It Comes to Powering Automotive Innovation
It seems you can’t open a newspaper or turn on the TV without someone talking about the inevitable future of self-driving (autonomous) cars. Forget stressing over parallel parking – take your hands off the steering wheel and your car will do that for you in the future, if it’s not already! Just like computers, cell […]
Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]
The Power of Persistence in Pitching
The art of the media pitch is a difficult skill to master. Media pitching begins with a newsworthy story, customized media list and, typically, a strategically crafted email. After delivering what you think is a brilliant, personalized pitch, reporters may take hold of the idea or may not even respond. Many PR pros debate the […]
For the Love of Blog: Don’t Forget to Include Blogging in Your 2018 Plan
Speaking from experience, blogging can sometimes seem like a daunting task. Finding topics that your readers will view as interesting is challenging and then developing them into posts that maintain someone’s attention and adds value can sometimes feel nearly impossible. However, blogging is an impactful tool that provides a platform to highlight results, share perspectives […]
Twitter Doubles Its Character Limit
In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, […]
Stay Smart and Informed With Podcasts – Your PR Career May Depend on It
Whether it’s an hour spent in bumper-to-bumper traffic, a 20-minute walk to class, or sitting on the bus through 37 stops, most people have to endure some form of a daily commute. The way we spend that commute time, however, can vary significantly. Some people listen to music, some read books, and others talk on […]
Redefining Hot Cocoa: Darigold Releases New Heat N’ Serve Hot Cocoa
With cooler weather rolling in and pumpkin-spice goods filling store shelves, there is no question that my favorite season is quickly approaching: the holiday season! When you picture the perfect winter day, what do you see? Are you skiing, sledding or chasing the kids around outside? Are you cozied up on the couch, reading a […]