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The Tylenol Murders: A Case Study

Prior to 1982, Tylenol was just the little bottle you grabbed out of your medicine cabinet when a headache hit. Seven deaths, millions of dollars and 35 years later, that little bottle is now the poster-child for crisis management. What Happened?  In the years leading up to 1982, Tylenol dominated the over-the-counter painkiller industry with […]

7 Components of a Successful Pitch

There is no master playbook or a one-size-fits all approach to a successful PR pitch, but there are several components that can help you adapt your outreach to meet your goals and objectives. No matter what you are promoting or who you’re trying to reach, there are certain elements all public relations professionals should consider […]

Everything You Need to Know About UPI

Think about the well-known names in news media. There is a good possibility that at least one of these names popped into your head: The New York Times, USA Today, The Wall Street Journal, Forbes, Fox, ABC, NBC, and Associated Press. Throughout history, there have been certain news sources that are especially well known and […]

Original Shows Within Social Media: The Newest Trend Millennials Have Ignited

As an avid social media user and communications student, I was intrigued by Time Warner and Snap’s June 19 announcement to bring shows from Time Warner brands to Snapchat users. According to the press release, “Under this new agreement, Time Warner will make a significant commitment to develop and produce shows for Snapchat from across […]

The Top 10 Most Influential Smart Technology Reporters

Recently, Communique PR completed a project with our client, Smartlabs Inc., a tech company specializing in electronic home improvement and automation. Recently acquired by Richmond Capital Partners, Smartlabs is the parent company of both Insteon and Smarthome. According to CNBC, 80 million smart-home devices were delivered worldwide in 2016, which is a 64 percent increase […]

How to Successfully Join Political Conversations

Through various social media platforms, including Twitter, Facebook and LinkedIn, brands not only have an avenue to engage with customers, but a way to build a personality and express the brand’s values. And it doesn’t stop with brands. These platforms, along with opportunities to contribute content to well-established media outlets, enable executives to express their […]

Let’s “Taco ‘bout” Taco Bell’s Success With Twitter

Since its 2013 social media crisis, when a photo of an employee licking a stack of taco shells surfaced online, Taco Bell has risen to be an exemplary – and often hilarious – model of a business that uses social media for customer engagement and that shows off its brand personality while doing so. What […]

Richmond Capital Partners Acquires Smartlabs With $7.3 Million Investment

Earlier this month, Communiqué PR had the opportunity to help Richmond Capital Partners announce the acquisition of Irvine, Calif.-based Smartlabs, which also included $7.3 million in funding for the internet of Things (IoT) company. Smartlabs is the parent company of Insteon and Smarthome, and is the world’s leading authority on electronic home improvement and automation. […]

Going off the Grid

Being born in the early ‘90s, I grew up in the thick of the digital revolution. In the words of thought leader Marc Prensky, I am a “digital native.”  Throughout my childhood, I was immersed in the rapidly expanding technological landscape that exploded in the mid ‘80s and has yet to slow down. It is […]