New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record
The Seattle tech scene is booming and with several Silicon Valley companies including Facebook, Twitter, Apple and reportedly Snapchat opening engineering offices here, the burgeoning tech sector is undoubtedly having a positive impact on our local economy. With new tech jobs comes an influx of new residents, eager to find lucrative positions within IT, technology, and software […]
Switching Sides: Perspectives From a PR Pro Turned Journalist
There’s an old proverb that says you need to live something to truly understand it. This idea holds particularly true in the field of public relations (PR), where the day-to-day work and nuances of the business can be discussed at length with fellow professionals but can easily go over the heads of any non-PR folks […]
Switching Sides: Perspectives From a PR Pro Turned Journalist
There’s an old proverb that says you need to live something to truly understand it. This idea holds particularly true in the field of public relations (PR), where the day-to-day work and nuances of the business can be discussed at length with fellow professionals but can easily go over the heads of any non-PR folks […]
Works Applications Previews New EPS Solution and Prepares to Disrupt the U.S. Market
We’re thrilled to congratulate our client, Works Applications, for successfully unveiling its new Enterprise Productivity System (EPS) this week at the 18th annual HR Technology Conference & Exposition in Las Vegas, Nevada. With its next-generation, cloud-based system slated to make its official debut in the U.S. in early 2016, the Japanese-based company deserves recognition for […]
Lessons Learned From the Volkswagen Emissions Scandal
Automobile recall stories have become more and more frequent in recent years, with dubious management decisions and cover ups causing damage to long-admired brands General Motors, Honda, and Chrysler. Most recently, Volkswagen made headlines for an emissions scandal that has already unseated the company’s CEO and promises to cost the Volkswagen billions of dollars in […]
‘Tis the Season: Holiday PR Pitching for B2B Clients
Even though pumpkin spice products and cozy sweaters just hit the shelves, most journalists and PR pros have already moved on to the biggest shopping event of the year: the holiday season. For PR pros with consumer-facing clients, the guidelines around holiday gift guide pitching are often outlined by editors to streamline the selection process. […]
How Twitter’s Seven Steps to Customer Service Relate to Your PR Practice
When customers have a bad experience with a brand, there’s a good chance they’re going to tweet about it. To help brands improve their customer interactions, Twitter recently released a 122-page customer service playbook. Clearly this is a serious topic since a social media platform known for brevity decided to devote more than a 100 […]
Tweet Your Way to Success
Twitter recently posted its second-quarter earnings. While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter […]
Case Study: Launching a Satellite-Imaging Startup
BlackSky Global is a satellite imaging company and the newest startup in Seattle’s burgeoning space industry. In June, the company announced its plan to deploy a 60-satellite imaging constellation to provide high-resolution images of the globe in near-real time. The company’s “satellite imaging as a service” business model provides cost-effective access to images from space […]
5 Ways to Establish Yourself as a Thought Leader
What’s the fun in knowledge if you can’t share it with others? A thought leader – a trusted source, in PR parlance – shares what they know, what they think, and what they believe in with other people. A good way to help develop your career is to develop yourself as a valuable expert in […]