Rethink, Reuse, Repurpose: Tips for Making the Most of Your Content
Creating meaningful content that perfectly displays your industry thought leadership can be an arduous process. So when you come up with something brilliant, why not utilize it to its full potential? Repurposing can extend the life of your content and boost the number of people who see it. As Frank Strong points out in his […]
An Evolution of Change in Social Media: FB Newswire and LinkedIn Publishing
Social media is relatively new, but it has proven to be a vital element in the customer-engagement equation for businesses. With the constant changes taking place on social channels, it is important for companies to understand how to best use these valuable tools for gaining attention from target audiences. In particular, recent changes on Facebook […]
Infographic: The Best Times to Post, Pin and Tweet
Many articles have been written about the optimal times to post on social media, most with varying opinions, but on this we can all agree: Timing is everything. A recent infographic published by SurePayroll summarizes the best and worst times for posting, pinning and tweeting. According to the infographic: On Facebook, updates posted between 1 […]
Knowing Your Audience is Critical to Social Media Campaigns: A Reminder Courtesy of the NYPD
You don’t have to be a social media or public relations expert to realize that the New York Police Department’s (NYPD) recent and well-intended #myNYPD Twitter campaign quickly turned into an epic fail for the nation’s largest police force. Shortly after issuing an invitation to people to post photos of them posing with the city’s […]
Positive Word of Mouth and Customer Referrals Drive Growth for Summit Imaging
Yesterday I was reading an article offering tips to entrepreneurs who want to grow their startup companies while maintaining ownership of their equity. The article, entitled “Who needs VC Money? Not this profitable startup,” was written by Ryan Shank, co-founder and COO of Mhelpdesk, who opted to focus his company’s limited resources on product development […]
Infographic: Think Your Company Doesn’t Need a LinkedIn? Think Again
When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing. That may be true […]
The PR Student’s Summer To-Do List
Summer break is right around the corner for many college students, which means it’s time for aspiring PR pros to plan how they can get a head start on their careers before going back to class in the fall. It may not be as fun as hitting the beach, but there are several items that […]
What the Future Holds for Anonymous Gossip Websites and Apps
Modern technology has created an array of outlets for the public to share their every thought and opinion. People turn to Facebook, Twitter, Instagram, Pinterest, blogs, and more to express themselves and share their views. Each outlet offers a different mode of expression, some through words, others through pictures. What these all have in common, […]
Leadership: How to Bring Your “A” Game
When you think about the employees in your company and on your team, what sets apart the “good” performers from the “best” performers? Aside from productivity and the ability to meet or exceed the duties and responsibilities outlined in their job descriptions, what leadership skills define your A-players? At Communiqué PR, as in other PR […]
Online Media You Should Know
The Pew Research Center recently released its “State of the News Media 2014” report, which contains some unsurprising information about the growth of digital news consumption and publishing. Consumption of news on mobile devices and via social networks is still trending upward: About half of Facebook’s users read their news on Facebook for instance, whether […]