How I Lived Without Technology for (Nearly) 24 Hours and Lived to Tell About It
The challenge put forth by organizers of the annual National Day of Unplugging seemed easy enough: Do you have the willpower to unplug and unwind without electronics for a full 24 hours? I stumbled upon the National Day of Unplugging late last Friday afternoon as I was looking for inspiration for this blog post. For me […]
Getting Technical: Why It’s Critical That Your PR Team Understands Your Product
Does your PR team speak geek? If they’re in the tech industry, they had better learn. Too often in the tech world you hear about a divide between engineering or product management teams and groups like PR or marketing. It’s easy to see why this could be the case. You wouldn’t ask your PR team […]
Infographic: How ‘Non-sexy’ Brands Become Popular on Social Media
When it comes to social media, some brands have it easy. If they have an interesting product that people widely enjoy, gaining followers is not as daunting a task. For instance, GoPro has 888,000 followers on Twitter because they are constantly posting interesting photos and videos captured by their cameras. Starbucks is another brand that […]
What Evolving Media Means for PR – Insights From Pro Gini Dietrich
As any savvy PR pro is aware, the state of the media is in constant flux. New media platforms have meant new opportunities for journalists to locate stories and ideas. Social networks have provided robust new ways to connect with influencers. Evolving technology has led to new mediums for breaking through the noise. With an […]
Lessons From Sochi’s PR Challenges
The closing ceremonies of the Winter Olympics last Sunday marked the end of one of the most memorable games in terms of PR. The little host town of Sochi, Russia, got off to a rocky start when many of its hotel rooms were only half finished at the start of the games and the controversial […]
CVS Removes Tobacco Products in an Effort to Tie Communications to Long-Term Business Objectives
CVS recently announced its decision to stop selling tobacco products. Since tobacco previously took up a fair deal of shelf space in CVS stores, this removal was clearly newsworthy. CVS addressed the topic openly on its website. The title alone was quite a standout: “CVS quits for good. This is the right thing to do.” […]
Infographic: Must-Know Social Media Statistics From 2013
While 2014 may already be in full swing, there’s still much that can be learned from 2013. I came across an infographic from SpareFoot which summarizes some truly interesting social media statistics from the past year. As you formulate your social media strategies for 2014, consider the following: In 2013, 30 percent of traffic from […]
Reaching New Customers for Twisted Pair Solutions
Last week my colleague Heather looked at some of our team’s great work for our client Mobidia. This week, I thought we would take a look at our work for Twisted Pair Solutions, a company here in Seattle that delivers push-to-talk over broadband solutions. Need to link all different types of communications networks and devices […]
The Rise of the Contributor
While pitching an announcement for one our clients recently I ran into an increasingly common problem: The perfect person to pitch was a contributing writer at the publication and I couldn’t track down his contact information. Eventually I found a way to get in touch with him, but it got me thinking about the balance […]
How to Build a Media List
Finding a list of journalists who may be interested in your pitch is no easy task. The success of a pitch or press release often rides on the shoulders of a thoroughly developed press release. When approaching a media list, I find myself facing asking questions like: How do I find journalists who will be […]