Six Uses for Word Clouds in Business
According to Wikipedia, a word cloud is defined as: “… [A] visual representation for text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag is shown with font size or color.” You may have seen a […]
Social Media and Democracy: What Can Business Learn From Election Campaigns?
The chatter in social media outlets in the final days before the national presidential election will likely reach exceptional levels as digital and traditional national pundits try to predict the outcome. Feeding the banter is Twitter’s Twindex which tracks numbers of followers for each candidate, and Facebook’s Election Insights, which tracks how many people are […]
How CENTRI Helped Validate Its Business Through Analyst Relations
Throughout its years, Communiqué PR has developed strong relationships with industry analysts. With many of our clients, we recommend cultivating and growing a network of analyst advocates who can actively provide feedback on, or help validate their products and services. Analysts are a critical audience that has the ability to influence potential customers, offer […]
Three Studies in Public Apologies & Crisis Communications
One of the major facets of public relations is crisis management. After all, although preventative measures are key, a variety of things can go awry that can negatively impact a company and its brand. Properly addressing errors is as important as preventing errors. One strategy frequently employed by a corporation is a public apology. However, […]
Going Mobile: The Impact on Communications and the Workplace
Mobile is one of the hottest tech topics right now. From security to access to culture, mobile is changing the way people work. With the popularity of smartphones, tablets and laptops, more and more organizations are transforming into virtual environments where employees are working remotely to cut down on commuting and overhead business costs. In […]
Using LinkedIn Advertising to Pitch Media
Keeping abreast of PR industry strategies and tactics is important to ensure that you’re continuing to innovate and provide fresh ideas to clients. Recently I read about interesting new ways to pitch media in the article, “5 creative PR pitches that caught reporters’ attention.” The post included a number of ideas but one really caught […]
The Five Must Haves on Your Company Website
You have one chance to make a good first impression. Whether it’s a face-to-face meeting with a prospective customer, a conference call, or an email introducing yourself and your services, your initial contact is your chance to either impress or disappoint. In many first impressions, you may not even have the opportunity to directly connect […]
Five Facebook Tips for Social Media Managers
For brands hoping to engage consumers and maintain a consistent social media presence, a Facebook page can be an effective tool. Despite debates over what a Facebook “like” is actually worth, or whether the company is here to stay, Facebook provides an excellent resource for sharing content, engaging with fans, and telling your brand’s overarching […]
Making Use of Wikipedia: Best Practices for Your Brand
In the last 11 years, Wikipedia has become one of the most influential and searched sites on the Internet. Because of its Internet prowess, it is a great tool to promote a business or product. A Wikipedia page for your brand influences search engines, validates your presence, tells your brand’s history—and it’s free. At Communiqué […]
The Great Debate: Know Your Spokesperson’s Strengths and Weaknesses
All eyes were on the presidential debate this week in Denver. But prior to the big debate, both parties were busy preparing for possible scenarios and anticipating questions, hoping to shine. In any speaking platform, preparation is key and I thought it might be helpful to look at how each candidate prepared and the takeaways […]