Fostering Creativity
People often ask me how we come up with creative campaign ideas for Communiqué PR clients. In new business meetings, it is a question that is of particular interest. I have to admit coming up with a novel idea or new messaging for a client is one of the most exciting parts of my work […]
Serials Solutions and Case Studies
Case studies can be an excellent way to shape perceptions about a company’s service, software or products. For instance, consider Serials Solutions, a provider of services for more than 3,000 libraries worldwide. When I headed off to college in the late 80s, I took a typewriter not a computer. Similarly, the process of conducting research […]
The Stevie Awards
Another one of Communiqué PR’s clients is a finalist to win a coveted Stevie Award, one of the world’s premier business awards. Sarah Carr, CEO of Earth Class Mail is a finalist for the 2010 Stevie Awards for Women in the categories of “Best Turnaround of the Year” and “Best Executive.” Founded in 2002, the […]
Link Baiting: Effective or Not?
In the past two weeks several of our clients have asked us about link baiting, the practice of creating valuable content for one’s website that encourages people to link to it from other websites. This practice is popular with some companies and individuals because the quantity and quality of inbound links are two of the […]
Tools for Fundraising
In June 2010, I wrote about how nonprofit organizations are using social media to achieve their fundraising goals. Today, I want to expand on this topic by sharing an article on Mashable that provides a list of 10 tools that make it easier for people and organizations to raise money. I found this article to […]
The Power of Blogs
Recently I came across an article on Mashable’s website entitled, “10 Tips for Corporate Blogging.” The article opens with the following statement, “In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more […]
Lessons from NPR’s Survey of Its Facebook Fans
In an effort to get to know its Facebook Fans better, NPR recently asked them to participate in a survey. The news outlet’s goal was to get to know its more than one million fans better – and the survey was overwhelmingly successful in helping it achieve this goal with more than 40,000 people participating. […]
Ten Favorite Business Books
Our blog post on the Best Small Business blogs was so popular that we decided to develop an article about favorite business books. Our survey was not scientific. It is a compilation of books we recently read and found valuable, along with recommendations from other business people and entrepreneurs. We hope if you pick up […]
Six Social Media Tips
Last week I had the opportunity to present at a conference held by Insight Venture Partners in New York City. In preparation for my discussion, I began thinking about my own experience working for a start-up company and how the practice of public relations has changed in the last decade. Twelve years ago I was […]
The Public Relations Strategist: Interview with Charlene Li
I have to say I am a big fan of Charlene Li, co-author of “Groundswell” and founder of the Altimeter Group. Recently, she was named by Fortune Magazine as one of the smartest analysts in technology. However, it was an interview in The Strategist, which prompted me to order her latest book, “Open Leadership.” The […]