Effective Executive Speaking
As many of you know, I am going to be speaking at the Puget Sound American Marketing Association luncheon today, September 9, 2009. I have had a lot of fun developing my presentation and practicing it with colleagues, my husband and even in front of a video camera. Given my recent experience, I thought I […]
An Experiment Fundraising With Twitter
As many of you who are regular readers of our blog know, in June we worked with the Seattle Children’s PlayGarden to launch a Twitter campaign to raise awareness and garner donations for the development of the PlayGarden. The goal was to educate a broader audience about the vision of the PlayGarden and to motivate […]
The Future of One Time Password Technology
In July 2009, Communiqué PR began working with Aveso Displays, a developer of printed electronic displays for the credit and security card industry. The company’s solution can be used for One Time Password (OTP) technology. For those of you who are not familiar with OTP technology, it is often used by large enterprise companies or […]
OnRequest Images – Recent PR Results
We thought you’d be interested in our recent results for OnRequest Images, the leading provider of powerful, custom photography services for the Global 2000. In the past several months, we have placed and written the following byline articles on behalf of CEO Carla Stratfold. These articles can be a fabulous way to establish thought leadership. […]
Facebook vs. MySpace
Recently I presented at the 2009 Communicators Conference in Portland, Ore. My discussion focused on the changing media landscape and its effect on communication. It was fun and interesting to talk about the changes I am seeing. With so much transition occurring in our industry, I think it pushes each and every one of us […]
Publicity Stunts – Fan or Foe
Normally I am not a fan of publicity stunts. Often stunts seem too gimmicky, costly and offensive. And if they’re not well orchestrated they can be a disaster. Consider Snapple’s attempt to build the world’s largest popsicle. It flooded Union Square in downtown Manhattan and the fire fighters had to be called in to block […]
Netflix for Books
Recently I had an opportunity to catch up with Dustin Hubbard, founder and CEO of Paperspine, about his online book rental service. As you can imagine with the economic downturn, it is an interesting time for his 16-month-old start-up business. While many businesses have felt the ill effects of the recession, he has seen no […]
Thoughts on the Seattle Post-Intelligencer
Even though we have known for weeks that the Seattle Post-Intelligencer was likely to cease its print edition, it is still a shock to see the last print issue of the 146-year old newspaper, and know that 160 people will lose their jobs. I always enjoyed both the Seattle Times and the P.I. and found […]
Leveraging HARO to Gain Consumer Reaction to Starbucks VIA
After my experience trying Starbucks VIA, I was curious to see what other people think about the company’s instant coffee so I did an informal e-mail poll. I posted a query on Peter Shankman’s HARO to see what other consumers think of the new brew. We have successfully used this tactic before to secure customer […]
Starbucks VIA Ready Brew & Twitter
One of the very first things I do every morning is check Facebook, Twitter, read the news and drink coffee. It is a relatively peaceful morning ritual – except when my beloved dog Scout wants to play. The other morning while checking Twitter, I noticed that the word “Starbucks” was trending on the site. I […]