Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign

Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]

What to Do When You’re on Deadline and Experiencing Writer’s Block

The cursor blinks at you in sync with the clock hanging on the wall. The page is blank, just like your brain. “You’ll never finish in time,” it mocks. “That’s five more minutes, wasted,” it taunts. “You’ve got nothing,” it scoffs. Frustrated, you close the page and admit defeat. With a 5 p.m. deadline looming, […]

Does Creativity Belong at Work?

I had a job interview once where the interviewer told me, “I don’t think this is what you’re looking for. You can’t be creative here.” I was perplexed by his response to my enthusiasm for thinking outside the box and challenging the norm. I wanted to explain that he misunderstood what I meant when I […]

The 6 People Your Business Should Follow on Social Media

When I was in college, I received a notification on Instagram that something called “The Wash” had requested to follow me. My immediate thought was that a laundromat had taken interest in my life and I didn’t understand why. This confusion led me to click on their icon. When I arrived on their Instagram page, […]