This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy.
Big Fish Games is profiled in the article, “Game Changers,” and Jeremy shares his perspective on why the company is growing despite the recession. The article also provides data points to demonstrate the company’s continued growth.
Communiqué worked closely with the editorial team to not only facilitate the interview, but also to understand the selection process for the cover of the magazine. Gathering information about the decision making process ultimately helped us guide the direction for the actual photo shoot.
A few things to remember if you or an executive in your organization is being considered for a magazine cover include:
1. Ask questions. Understanding the magazine’s selection process is critical. This will ensure you are prepared for the photo shoot and set up for success. The art director or photographer will often share information about the right colors and attire to wear as well as the specific look or scene they want to set with the photo.
2. Schedule a scouting appointment. For the May cover, we coordinated a scouting appointment with the Seattle Business Monthly photographer. This gave the photographer the opportunity to visit the Big Fish Games office in advance and formulate ideas for the photo shoot. The scouting appointment was also helpful because it gave us a sense of what types of angles, props and setup we should anticipate or prepare for the actual shoot.
3. Decide your wardrobe in advance. In general, it is important to determine proper attire in advance of any photo shoot. Executives should avoid wearing busy patterns and should select an outfit that is comfortable. Typically, slacks with a shirt/jacket combo work well. In addition, executives should bring two to three back-up outfits to the office in case the photographer needs to change direction.
To read the full Seattle Business Monthly article and see more pictures of the photo shoot with Jeremy, click here.