In Linton Weeks’ recent NPR article regarding Illinois Gov. Rod Blagojevich, Weeks writes that the governor has opted for a strategy of “self-defense by public relations onslaught.” I wonder if this really is a strategic approach to counter the current impeachment proceedings and sway public opinion, or merely the desperate attempt of a man who loves attention.
While public relations is all about shaping public perception, its effectiveness and the final results will be influenced by the strategy and tactics employed. Without clearly identifying the objectives, understanding the target audience and developing a strategic plan, Blagojevich’s efforts are almost guaranteed to be ineffective or in this case counter-productive. Suggesting that he considered appointing Oprah to the vacant senate seat, for example, certainly did not strengthen his case.
If his goal is to change public perception about him and his past actions, it is unfortunate he is using his “15 minutes” of national media attention without having developed a plan or even thought about his desired outcome. Had he sat down and took a strategic approach; he may have been able to avoid some glaring mistakes and achieved his objective of winning public support.
Ultimately, the messages Blagojevich has communicated during his recent broadcast media blitz are simply reinforcing existing perceptions. As an observer, it does not appear to be a strategic PR campaign for self-defense but the behavior of a man who craves the limelight and is trying to hold on to it for dear life.