Avoiding Plagiarism
Earlier this week I was chatting with one of my colleagues about Time magazine’s suspension of respected writer and CNN TV host Fareed Zakaria for plagiarism. It got me thinking about the topic and I decided it might be helpful to offer a reminder of what plagiarism is as well as tips on how to […]
Mobidia’s Inside Scoop on Smartphone Data Usage
The functionality of cellphones has shifted dramatically over the past few years. Today, people are accessing vast amounts of information, updating their social media profiles, watching videos and playing games all from their mobile phones. As convenient (and fun) as this may be, it comes with a price tag. Most cellphone providers have a limit […]
Working Yourself Out of a Job – The Right Way
We never want to lose a client. However, there is at least one situation in which losing a client is cause for celebration. At Communiqué PR we focus on helping our clients leverage PR in order to achieve their business objectives. Sometimes those business objectives involve selling the company, and by successfully positioning a company for […]
Is This News?
A common challenge in PR is working with clients to determine if their story is newsworthy. News organizations are often bombarded with pitches and press releases that have no hope of seeing print. As PR professionals it is our job to work with our clients to determine what the news elements are. For example, a […]
Honda’s Pinterest Campaign Encourages Pinners to “Take a Break”
In just a matter of two years since its beta launch in March 2010, Pinterest has become one of the top ranking social networking sites today. Just last month, Experian Hitwise reported Pinterest is the third largest social network in the U.S., surpassing LinkedIn. As consumers continue to flock to the site in droves, so […]
The Lost Art of Conversation
When I was growing up, my parents were professionals dedicated to building their careers; however, when they came home they were no longer directly connected to the office through technology. Their passion for their work translated then into discussions during and after dinner. These conversations were interactive and inclusive of everyone at the table. My […]
Lessons From the Canlis Brothers
“You don’t sell yourself. You are yourself.” With that statement, Mark Canlis, of the renowned Canlis restaurant, summed up his establishment’s marketing strategy. The Canlis brothers, Mark and Brian, spoke at February’s Puget Sound chapter of the American Marketing Association (PSAMA) lunch, covering their experiences in marketing, public relations, and brand management strategy. The restaurant […]
How Would You Define Public Relations?
Over the past several months, communication professionals and practitioners in the public relations industry have been buzzing about a new campaign designed to redefine a specific industry: our very own. In November 2011, the Public Relations Society of America (PRSA), the PR industry’s largest organization, launched in international campaign called “Public Relations Defined” to modernize […]
Lessons Learned from Susan G. Komen and Planned Parenthood Debate
Last week, Susan G. Komen’s decision to cut breast-screening grants to Planned Parenthood dominated the headlines across countless media outlets and conversations in the world of social media. The story was first reported by the Associated Press on Tuesday, Jan. 31, highlighting that Komen would cease funding under new eligibility rules that precludes grants to […]
SOPA, PIPA and PR
On Wednesday, Jan. 18, 2012, the online world rose up against legislation being reviewed by Congress: the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). While everyone agrees preventing piracy and protecting IP are noble goals, Internet powerhouses like Wikipedia, Wired, Google and 60,000 other websites censored their homepages in what […]