Key Takeaways From Muck Rack’s State of Journalism Report
Last month, Muck Rack released a report in which they surveyed more than 500 journalists across the U.S. and world to understand their perspectives on the state of journalism. The survey covered topics such as objectivity, reporting in the current political climate, social media and shareability, data and analytics and the use of press releases. […]
AP Refresh: 10 Updates to the 2018 AP Stylebook
The Associated Press (AP) Stylebook, or more commonly known as the bible around PR agencies and newsrooms, has released its latest edition. The new 2018 issue, which became available in May, has more than 200 new entries to help guide journalists and other commutators accurately cover the changing social, political and cultural arenas. For […]
Pitching an Op-Ed Piece to The New York Times
Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world. Winning 125 Pulitzer Prize awards for excellence in journalism, Yale University noted that The Times has earned itself a “worldwide reputation of thoroughness.” Although no easy feat, securing coverage on behalf of a client in the NYT […]
Psychological Safety and Team Communication
In November 2017, I blogged about building motivation as a learned skill and applying it to the PR industry, based on Smarter Faster Better by Charles Duhigg. I have now finally finished the book and must say I truly enjoyed it. I found the information in the book interesting, and applicable to my work as […]
5 Ideas to Make Your Pop-up Shop Instagrammable
Every brand wants customers to be their brand ambassadors on social media, and what better way to do this than creating an engaging pop-up activation that followers can visit and post about. Instagram is one of the most public channels that consumers use to discover and learn more about brands, as well as share branded […]
Crossovers Between Internal and External Communications
Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the […]
NYT Intros Augmented Reality: Is It the Future of Visual Journalism or a Bunch of Hype?
The ways that journalists report on news – and the way that their audiences consume it – is changing day to day. Earlier this month The New York Times ran its first augmented reality (AR) feature story previewing the Winter Olympics, allowing readers to “meet” and watch Olympic athletes in 3D through their smartphones. As […]
2018 Edelman Trust Barometer Reports Record-Breaking Drop in Trust in the U.S.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered a record-breaking drop in the survey’s 18-year history. No country saw steeper declines than the U.S., with a 37-point drop in trust across all institutions. While the survey provides deep insight into the polarization of trust in business, government, NGOs and media […]
HuffPost Halts Unpaid Contributors: Can Anyone Be a Credible Journalist These Days? Should They?
In an unexpected move for its readers and its more than 100,000 contributors, HuffPost announced recently it would be ending its popular unpaid contributor network. According to The New York Times, “The decision was rooted as much in a move to declutter the site as in Ms. Polgreen’s (editor in chief Lydia Polgreen) desire to […]
Reflecting on United Airlines’ Disaster
As 2017 comes to a close, I thought it would be interesting to look back on one of the bigger crises of the year: the forcible removal of a passenger from United Airlines’ flight 3411. Many people remember the disturbing video that fellow passengers captured of the screaming and bloodied man being dragged by security […]