Summer Internship With Communiqué PR
We are looking for one more intern to join our team for the summer. This paid intern will join another intern working directly with senior members of the Communiqué PR team. Interns at Communiqué PR are active members of a designated account team. Our interns acquire “hands-on” public relations experience, gaining exposure to areas such […]
The Power of an Image
The right images can go a long way toward impacting the placement and pick up of stories. I was reminded of this today as I read the Seattle Times. I am a loyal subscriber, and while my husband and many other friends enjoy consuming the news online, I still enjoy sitting at the dining table […]
Social Media Contests Have the Power to Drive Massive Awareness and Engagement
We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]
“Discover Cooking with Lavender” Gains Traction
Back in February we told you about a new cookbook we helped launch called “Discover Cooking with Lavender” by Seattle-based author Kathy Gehrt. The book takes readers on a culinary adventure into the world of lavender and features 75 unique recipes spanning seasonings, drinks, savory dishes and sweets. To help create buzz and drive sales […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
The Story Arc
Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]
“Strategic Public Relations” Now in Paperback
Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic […]
What is More Important: Providing Value or Being Liked?
Last month, I read a blog post that really resonated with me about the difference between being liked and being valued. As the author of the post states, clearly the two are not mutually exclusive, but must be prioritized. The author explains in his post, “When you focus on being valued first and liked second, […]
Could Mobile Apps Be a Driving Force in Customer Engagement for SMBs?
Many people believe 2010 is the year of the mobile app. A recent report from analyst firm, Gartner states consumers will spend $6.2 billion in 2010 in mobile application stores. The increasing penetration of smartphones, coupled with the recent release of the Apple iPad is fueling additional buzz around mobile apps. It is interesting to […]
Marketing at Mud Bay
The other morning I had the opportunity to catch up with my former manager and mentor Brad Stevens. At the end of 2009, Brad left Starbucks after seven years with the company where he served as vice president of U.S. Marketing and their first head of Customer Relationship Management, to join Mud Bay, a provider […]