Resurgence of ‘Super Users’ and Leveraging These Audiences in Your B2B Marketing Strategies
In public relations, identifying a company’s target audiences is a foundational step to ensure the right messages are reaching the right people. Defining target audiences also helps to provide clarity and direction throughout nearly every area of a marketing campaign (e.g., plan and strategy development, content mapping and development, media outreach, social media, etc.). Ultimately, […]
Rebel With a Cause or Just Good Leadership?
Do you consider yourself to be more of a conformist or a maverick? Have you considered trying to cultivate a rule-breaking mentality? Before you answer these questions, you might want to listen to “You 2.0: Rebel With A Cause.” In this podcast, Shankar Vedantam explores this topic with Harvard Business School professor Francesca Gino. Gino’s […]
Refresh Your Blog: Three Unique Approaches Your Brand Should Consider
Like computers, blogs need to be refreshed and updated periodically to stay valuable. We’ve got you covered with a few tricks on how to give your readers a revived blog. Writing blogs has become increasingly more important to promote your business and showcase achievements. Blogging enables companies to portray their personalities, share their perspectives on […]
The 6 People Your Business Should Follow on Social Media
When I was in college, I received a notification on Instagram that something called “The Wash” had requested to follow me. My immediate thought was that a laundromat had taken interest in my life and I didn’t understand why. This confusion led me to click on their icon. When I arrived on their Instagram page, […]
Takeaways From ‘The Audio Revolution: Podcasting and the Future of Media’
This week I had the opportunity to spend some time at the GeekWire Summit, a two-day event featuring top tech, business and government leaders who were focused on exploring the future of AI, health tech, transportation, privacy and more. The entire event was quite informative, but for me there was one panel that stood out. […]
Entering a New Decade: What Changed Over the Last 20 Years?
As we approach the end of the 2010s, I’ve been speaking with several clients about building out campaigns that center around the end of the decade. This includes reflecting on the last 10 years for their respective industries as well as organizations and developing predictions for the next 10 years. With this idea top of […]
Modern Thought Leadership
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it […]
5 Ways PR Pros Can Increase Their Professional Value
When it comes to the leading PR professionals in our field, the best continually look to get better. This isn’t limited to the world of PR – it’s true of successful individuals in any trade. Entrepreneurs such as Bill Gates and Warren Buffett are avid readers and noted continuous learners. Walt Disney was constantly focused […]
Amplifying Delta-Q’s Move Into Mid-Power Charging
As industries around the world become more conscious about their carbon footprint, a growing number of industrial equipment manufacturers and players in the global supply chain are replacing internal combustion engines with electric systems. The investment in sustainable equipment is increasing the global demand for lithium-ion batteries that have long life expectancies and reduce emissions. When […]
Tips for CMO Longevity: Collaborate, Secure Buy-In and Leverage Expertise
Data has shown over the years that the C-suite role with the shortest average tenure has been the chief marketing officer. A recent article in the Wall Street Journal reported the average tenure of a CMO slipped to 43 months, whereas the tenure of other C-suite executives is on average longer, with CEOs’ average tenure […]