The Danger of Aiming for Perfection
I recently came across an article in The New York Times that I thought would be helpful to those of us with a commitment to perfection. The article is titled, “It’s Never Going to Be Perfect, So Just Get It Done,” and focused on how challenging it is for perfectionists to get things accomplished, specifically […]
New to Corporate Social Media? Three Platforms to Consider for Social Management
Some 90 percent of brands use social media to increase brand awareness. However, 58 percent of those brands say measuring the effectiveness of social media efforts is challenging and only a small percentage (38 percent) measure social media ROI, according to Hootsuite’s Social Barometer 2018. The obstacles hindering success of corporate social media campaigns can […]
Communication Objectives: What 200 CEOs Have to Say About Growing Their Business
The USC Center for Public Relations secured input from these business leaders as well as more than 1,500 public relations professionals around the world to gather answers to numerous questions about where the industry is headed. The results were released earlier this year in its Annual Global Communications Report. This was the first time the […]
Timeless Tactics: Three Networking Tips to Help Build and Maintain Relationships
In a quickly changing business landscape, there is one timeless, but important, activity you shouldn’t lose sight of – networking. Whether you are stepping into a new career, or have made it to the top of your industry, networking can play a critical role in your professional life. Consider it a long-term investment than can […]
Guidelines for Spokespeople When Handling a Crisis
In 2007, when a major ice storm hit the East Coast, Jet Blue was forced to cancel 1,000 flights over five days. Customers were upset, and in the weeks that followed, thousands of articles scrutinizing how Jet Blue handled the crisis were published around the globe. So, how did the airline respond? To combat this […]
Email Etiquette in the Workplace
Entrepreneur published, “How to communicate effectively over emails at workplace.” The article states that, “Email is the most widely used tool in the workplace,” therefore making it imperative to use our emails to communicate well-written, clear and effective messages. A key focus of mine when starting at Communiquè was watching how my colleagues communicated by […]
Spaceflight and BlackSky ‘Make it Rain’ With Successful Rocket Lab Launch
On June 28, 2019, our clients, Spaceflight and BlackSky, participated in the successful launch of a Rocket Lab Electron that launched from Launch Complex 1 at the southern tip of the Mahia Peninsula, on the east coast of New Zealand’s North Island. As a nod to the rainy weather at both the location of Spaceflight’s […]
How Gen-Z Uses Social Media – and What It Means for Your Organization’s Marketing Strategies
As the marketing minds behind any business know, the lifeblood of engaging with your target audience often comes via the avenues of social media. Social media can be a godsend in the world of PR, offering a world of insightful analytics to track, as well as likes, comments, retweets, shares and other forms of audience […]
Acumatica Joins Forces with IFS to Create Cloud Powerhouse
We recently worked with Acumatica, the world’s fastest-growing cloud ERP company, to announce its acquisition by EQT Partners and the joining of forces with IFS, the global enterprise applications company. What makes this acquisition announcement unique is the flexible structure of this partnership. In the midst of a merger-happy market, the two companies will retain […]
AP Refresh: Updates to the 2019 Stylebook
It’s that time of year again! The latest 2019 issue of The Associated Press (AP) Stylebook is now available. Every year the AP team releases an updated issue with a variety of updates – sometimes surprising, other times exciting and almost always a little confusing. Some of last year’s AP Stylebook updates included guidance around […]