How Long Does it Take to Find a Place for Mom?
With average life expectancy the highest it has ever been, it is no surprise that more than 40 million people over the age of 65 are currently living in the United States (U.S.). In fact, global life expectancy has increased by about six years over the past two decades. And that number will only continue […]
How to Successfully Pitch via Email
Hi there, Hope this blog post finds you well. I’m reaching out to you on behalf of Communiqué PR, a boutique public relations firm in Seattle. We have broad experience in media relations and content development, and over the years we’ve learned some solid practices in sending email pitches to reporters and editors. In today’s […]
PR Professionals: Put on Your Helmet and Tie Up Your Laces
With the NFL season right around the corner I, along with most of America, have had football on my mind. Will Seattle’s Seahawks make it to another Super Bowl? How will the Denver Broncos play without Peyton Manning leading them on the field? With all my thoughts about the upcoming season, I realized that football […]
The Problem With Being ‘Busy’
You have been running to meeting after meeting, answering countless e-mails and taking endless phone calls all day, yet when work is finally over you feel as though you have accomplished nothing. Sound familiar? Don’t worry, you just have a case of busyness disease, and it’s incredibly common. Agencies have always had the tendency of […]
Unlocking the Hidden Talent in Your Organization
Most people have more power than they realize. Organizations that help the individuals on their teams identify, harness and effectively use their power are more likely to achieve business success. To identify their own power, employees should ask themselves, “On your very best day at work – the day you come home and think you […]
The Art of Storytelling in Public Relations – 5 Narrative Elements
Storytelling is intrinsic to every culture. From creation myths to legends and folk tales, it’s at the core of what makes us human and how we relate to others and our world. According to the Evolution of Storytelling and Fairy Tales by Princeton Press, as soon as humans developed the capacity for speech, “humans began […]
How Your PR Agency Can Help Drive Content Marketing Success
Content marketing continues to be a top priority for B2B (and B2C) marketers. However, with often limited resources and subject matter, and experts to develop original content and repurpose it across multiple channels, many content marketing programs remained stalled. Indeed, according to the “2016 B2B Content Marketing Trends – North America” survey report from the […]
To Friend Or Not To Friend in the Workplace
In a recent NPR podcast, David Greene and Shankar Vedantam discussed the pros and cons of having a work-based friendship. They challenged the common belief that having friends at work is solely beneficial to a working environment. In reality, they argued, there are mixed blessings. The study confirmed that those who have more friends at […]
Augment the Reality of Your Business?
After surpassing the number of daily Twitter users, seeing more engagement than Facebook and becoming the biggest US mobile game in history, Pokémon Go undoubtedly has the world talking. For those who have not read or heard about the game, Pokémon Go is a free mobile app that uses your phone’s GPS to enable the […]
Dynamic Storytelling via Social Media: 3 Lessons from Kim Kardashian
Whether you love them or hate them, there’s no denying that the Kardashians have become a ubiquitous force in American pop culture. Twitter, despite having a notoriously short attention span, has become the most recent site of an enduring Kardashian occupation otherwise known as the #KimExposedTaylorParty. For background, this frenzy of a hashtag is the […]