Say Cheese! Darigold Debuts Naturally White Cheddar
This fall, our client Darigold unveiled its line of naturally white cheddar cheeses, the company’s largest product launch in nearly a century. Using farmers’ fresh milk from local dairy farms and a milled-curd process, Darigold’s naturally white cheddar is exceptionally creamy and delicious. Prior to the launch, our team had a chance to visit the […]
How Cision’s $841 Million Acquisition of PR Newswire Signals a Change for the PR Industry
Most of my past writing has been focused on the changing role technology plays in the worlds of social media, marketing and advertising – but one industry that is ripe for innovation is the field of public relations. While PR teams are viewed by some as more focused on tactical execution, the value they provide […]
Turning Down Time Into Valuable Time
Unlike the retail industry, PR professionals are usually able to snag a little down time around the holidays. Clients are on vacation; journalists are out of the office; and news is not the public’s top priority. So, for us, that means a little less billable work. But just because the work isn’t billable doesn’t mean […]
What the FTC’s Guidelines on Native Advertising Mean for PR Professionals
The heyday of native advertising is over. Even before the ornaments are taken down from the tree to be placed carefully into dusty boxes marked “Xmas,” the Federal Trade Commission released its new guidelines for native advertising that are sending people into a tizzy and forever changing the way publishers and brands leverage the controversial […]
Conducting the Successful Satellite Media Tour
One often overlooked activity in the PR professional’s arsenal is the satellite media tour. The satellite media tour (SMT) involves leveraging an expert spokesperson and making him or her available for live or taped interviews with television news teams. For instance, Joan Lunden, an award-winning journalist, bestselling author, motivational speaker, women’s health and wellness advocate, […]
3 Steps to Success: Your First Year in PR and Onward
“We are excited to have you onboard,” one of the founding partners told me as I was settling into my new role. Little did I know, what I was about to embark on would change my perception on PR, business and what it means to do what you love. It all started with my fascination […]
2015 – Communiqué PR Year in Review
As we look back on another year there are numerous successes, big and small, to celebrate. 2015 has been a year of growth for Communiqué PR! We settled into our new, larger office space, added several new clients to our portfolio as well as a few new PR professionals to our stellar team. We saw the […]
Ensuring a Steady Drumbeat for Flowroute With a Proactive Approach
PR is all-too often defined by the almighty press release. Without hard news, many companies make the mistake of going dark and waiting until their next big announcement, not wanting to “bother” busy reporters or reprioritizing efforts away from PR until there’s a reason to pay attention to it again. A successful PR program needs […]
Hello From the Other Side: What Adele Can Teach Us About PR
I’ll admit it. I’m a sucker for pretty much anything Adele does. So when Inc. Magazine recently ran a column about “6 Great Business Lessons from Adele’s Branding Strategy,” you know I was all over it. I’d like to think that almost everyone can learn something from Adele and that includes PR and communications professionals. […]
People Analytics Pioneer VoloMetrix Acquired by Microsoft
Celebrations are in order! Our recent client VoloMetrix, a leading people analytics technology company, announced earlier this year that it has been acquired by Microsoft to bring deeper insights into worker productivity. VoloMetrix’s technology provides unprecedented visibility into how people spend their time, offering enterprises a data-driven way to quantify employee efficiency and engagement. […]