Joke’s on You: Should PR Pros Leverage April Fools’ Day?
This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ […]
The Value of Rapid-Response Pitching
Rational Interaction, a digital agency here in Seattle, was one of our city’s best-kept secrets when we first starting working with them. But the secret’s out. With coverage in some of the largest publications in the industry, including AdAge and Adweek’s Agency Spy, Rational’s expertise has been shared with key industry publications and their readers […]
Seattle’s Spaceflight Industries Raises $20 Million to Accelerate Growth
Spaceflight Industries, a next-generation, integrated space products and services company and one of our clients at Communiqué PR, recently closed a $20 million Series B funding round co-led by New York City-based RRE Venture Capital and Paul Allen’s Vulcan Capital with additional investment from Razor’s Edge Ventures. The funds, which validate the company’s pioneering role […]
LeoSat Hits the Satellite Industry Scene, Reveals Plans for a Global Data Network
As every PR pro can attest, one of the best parts of our job is supporting companies doing interesting, innovative things that make the world a better place for all of us. We recently had such an opportunity with our client LeoSat, a newcomer to the satellite industry devoted to bringing high-performance, cost-effective broadband service […]
PR is Cumulative
Patience is a virtue, especially when it comes to PR. When beginning work with a new client, there is an excitement in wanting to share their story with the world and, more specifically, with journalists who can help you share that story. However, with journalists receiving hundreds of pitches daily, cutting through the noise requires […]
Revel Systems Secures $100 Million in Series C Funding
Revel Systems, the leading iPad Point of Sale (POS) platform and one of our clients at Communiqué PR, recently closed a $100 million Series C financing round to bolster support and operations. The round includes an initial $65 million investment from Welsh, Carson, Anderson & Stowe (WCAS), a New York-based private equity firm, with an […]
Public Relations Network (PRN) Wins New Member Agency in Switzerland
Communiqué PR is a proud member of the Public Relations Network (PRN), an international agency organization that now encompasses 28 agencies on five continents. We are PRN’s exclusive partner in the U.S. and have leveraged this collaborative network of member agencies numerous times to secure in-country results for our global clients. And membership is growing. […]
The Dos and Don’ts of Deflategate – Lessons for PR Pros
By now, you’ve likely heard about the Patriots’ latest controversy known as Deflategate, where it came out that 11 of the Patriots’ 12 game balls during their AFC championship victory over the Colts were underinflated. For those non-football fanatics, this is a major violation since underinflating the balls makes them easier to grip, pass, and […]
Five Signs Your Startup Is Ready for PR
For some, one of the most gratifying parts of starting a business is the first product launch. You finally get to share the idea that you’ve been developing for months, maybe even years. But knowing when your company is ready to start its initial media outreach is critical. If you jump the gun you’ll likely […]
Best Practices for Online Surveys: Part 2
On Jan. 9 of this year, I posted a blog on “Best Practices for Online Surveys.” As I explained in that post, surveys can provide significant fodder for PR if handled correctly. I offered five helpful tips for anyone wanting to develop a survey. This week I want to offer some additional wisdom from U.K.-based […]