Keep Calm and PR On: Tips for Keeping Your Cool From Google
Google has a position called the “Chief Happiness Officer,” a title that sounds pretty enticing to me. The man behind the title is Chade-Meng Tan, who was an engineer with Google when it was still a nimble start-up company. Over the years, he has learned a lot about working in a stressful, deadline-driven environment, and […]
RPI Helps Retailers Innovate With Mass Customization
Recently, Communiqué PR had the pleasure of helping our client RPI, a leader in make-on-demand private label personalized photo books, greeting cards and stationery products for mass and specialty retailers, unveil an innovative technology platform at the 2012 National Stationery Show in New York. RPI’s new personalization storefront offers personalized print products made by RPI and […]
Building a Trusted Brand: Five Values From the Pros
What do Coca-Cola, Apple, FedEx, Target, Amazon and Southwest Airlines all have in common (besides being incredibly successful companies)? According to Entrepreneur magazine, they are examples of the top 10 most trusted brands in America. In its April 2012 cover story, Secrets of the 10 Most-Trusted Brands, Entrepreneur partnered with The Values Institute, a Virginia-based […]
The Art of Writing Testimonials
Here at Communiqué PR, we believe strongly in the value of testimonials. Client or customer testimonials are an excellent way to validate a product or solution. Not only do they offer credibility for your service, but they provide real life examples of how a technology works. A well written testimonial shows potential customers how a […]
Working Yourself Out of a Job – The Right Way
We never want to lose a client. However, there is at least one situation in which losing a client is cause for celebration. At Communiqué PR we focus on helping our clients leverage PR in order to achieve their business objectives. Sometimes those business objectives involve selling the company, and by successfully positioning a company for […]
Is This News?
A common challenge in PR is working with clients to determine if their story is newsworthy. News organizations are often bombarded with pitches and press releases that have no hope of seeing print. As PR professionals it is our job to work with our clients to determine what the news elements are. For example, a […]
Five Best Practices Surrounding Messaging Workshops
Earlier this week, we facilitated a two-hour messaging workshop for a new Communiqué PR technology client. The goal was to discuss the company’s mission and vision, as well as hone in on its value proposition and distill that information into several compelling key messages. The messaging workshop was a big success and it got me […]
Honda’s Pinterest Campaign Encourages Pinners to “Take a Break”
In just a matter of two years since its beta launch in March 2010, Pinterest has become one of the top ranking social networking sites today. Just last month, Experian Hitwise reported Pinterest is the third largest social network in the U.S., surpassing LinkedIn. As consumers continue to flock to the site in droves, so […]
Ground Rules for Harnessing the Power of Pinterest
Earlier this year, we wrote about the rise of Pinterest and its potential for benefitting businesses. We discussed its ability to help businesses drive traffic to their sites, provide a platform for deeper customer engagement, and showcase new products and services in unique ways. Since then, as we predicted, Pinterest has grown like wildfire. In […]
The Lost Art of Conversation
When I was growing up, my parents were professionals dedicated to building their careers; however, when they came home they were no longer directly connected to the office through technology. Their passion for their work translated then into discussions during and after dinner. These conversations were interactive and inclusive of everyone at the table. My […]