5 Ideas to Make Your Pop-up Shop Instagrammable
Every brand wants customers to be their brand ambassadors on social media, and what better way to do this than creating an engaging pop-up activation that followers can visit and post about. Instagram is one of the most public channels that consumers use to discover and learn more about brands, as well as share branded […]
Think You Know What You’re Good At? Think Again
Recently, I stumbled across an article in The New York Times that I thought would be helpful to those of us with a commitment to continuous improvement. The article is titled, “How to Spot and Overcome Your Hidden Weaknesses,” and focuses on how challenging it is for people to truly assess their strengths and weaknesses […]
Crossovers Between Internal and External Communications
Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the […]
Best Practices for Tracking News Coverage
One of the many tasks that public relations (PR) agencies perform on a regular basis is tracking editorial coverage. In most cases, we track coverage that is expected, such as a story based on a press release, or a by-lined article placement. On other occasions, we may be looking for unexpected coverage, for instance from […]
Developing a PR or Communication Program? Tips for Securing Stakeholder Buy-in
Whether it’s an strategic PR plan, an important customer announcement or a new message to reach your audiences, obtaining buy-in from key stakeholders ensures that everyone understands and supports the recommended approach. Securing consensus also provides the opportunity to obtain additional ideas and perspectives, and to understand objections that may not have been apparent to […]
Benefits of Offering Multiple Spokespeople in Your Pitch
As a general rule of thumb in PR, every pitch should offer a dedicated spokesperson. Without losing sight of the foundational steps of ensuring your listed spokesperson is approved to speak on behalf of the company and prepared to speak to your pitch, consider the benefits of offering multiple spokespeople. This strategy is particularly helpful […]
But Why? The Value of Reassessing Company Messaging
Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]
Shifting Marketing Landscape Reinforces the Power of PR; It’s No Longer Public Relations … It’s Public Relationships
In our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, we wrote about the shifting marketing landscape. At the time, close to 10 years ago, we argued that PR was more strategic than ever due to reputation, fragmentation, and saturation. Since that time, these trends have continued to expand at an […]
Ethics in Communications
At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]
Learning How to Learn: The Chunking Puzzle
I recently started an online course through Coursera called “Learning How to Learn,” after a colleague recommended it. While there are no shortcuts that completely revolutionize the way that we learn new information, there are several tips and tricks that people can employ to enhance their pursuits. For me, my biggest breakthrough came in the […]