Cloud Computing Is Here to Stay
Earlier this week I attended a panel discussion called, “Piercing the Clouds: Emerging Opportunities in Cloud Computing” sponsored by the MIT Enterprise Forum. The panel featured cloud computing experts from Microsoft, Amazon, Google and Real Networks to discuss the opportunities, pitfalls and trends surrounding cloud computing. Cloud computing is defined by Wiktionary as, “Computing in […]
Personal Awareness in a Social Media World
By now most people on Twitter understand they should not tweet information they would not be willing to say into a microphone. There have been countless examples to illustrate how even if you don’t have a lot of followers, a tweet can reach a broad audience. In the 1990s people learned valuable lessons about communicating […]
Social Media use Booming Among Older Adults
At Communiqué we often leverage social media platforms, such as Facebook and Twitter, for our clients to reach new and existing customers. While some may believe that social media is only used by a particular age, sex or gender, new research shows that adults over the age of 50 are adopting social media at a […]
Politics & Marketing Strategies – Same Game, Different Name
On Wednesday, I was lucky enough to get to attend a talk given by David Plouffe, President Obama’s political campaign manager and author of “The Audacity to Win.” As the visionary genius behind one of the most game-changing political campaigns in the history of this country, I went hoping to gather some tips for running […]
Tools for Fundraising
In June 2010, I wrote about how nonprofit organizations are using social media to achieve their fundraising goals. Today, I want to expand on this topic by sharing an article on Mashable that provides a list of 10 tools that make it easier for people and organizations to raise money. I found this article to […]
News Consumption Continues to Evolve Among Americans
The Pew Research Center for the People & the Press released a new report yesterday about how Americans get news. I was not surprised to see the percentage of Americans that “read a newspaper” and “listened to radio news” declined during the past 10 years. Similarly, the fact that a third of Americans indicated that […]
Maximize the Value of Your RSS Reader
In an industry like ours, where we read tons and tons of articles on a daily basis, the necessity of an RSS reader outranks many other tools in our arsenal. Each morning, I start my day by opening up my reader and sifting through the many articles hoping to identify industry trends and news that […]
Are Product Reviews Still Relevant?
Prior to the arrival of mass blogging platforms, such as WordPress, Tumblr & Blogger, product reviews were the bread and butter of a new or updated product’s world debut. PR pros would enlist key reviewers from the most influential publications to honor an embargo, and in return, receive shiny new hardware or a snazzy software […]
The Power of Blogs
Recently I came across an article on Mashable’s website entitled, “10 Tips for Corporate Blogging.” The article opens with the following statement, “In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more […]
Renting vs. Buying Textbooks – Which Option Really Costs Less?
A lot has changed about college since I attended the University of Puget Sound years ago. And while students today are much more digitally-focused – with e-mail, social networks, online news and more – the reality is most textbooks are not yet available as e-books. This means students will still need to search out and […]