LinkedIn: A Powerful Tool for Crisis Communication
Corporate Responses to Systemic Racism
I know it’s not enough to just have empathy for those impacted, for the communities who are experiencing this hate, firsthand, who are scared for their safety, and for their loved ones. Our identity, our very existence is rooted in empowering everyone on the planet. So, therefore, it’s incumbent upon us to use our platforms, […]
COVID-19 Dominates News Cycles – What Does That Mean for All Other News?
COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with […]
Business Communication During the Coronavirus Crisis
Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]
No Two Blogs Alike: Analyzing Live Blog Coverage of Coronavirus News
The recent Wuhan coronavirus outbreak in China has left many people on edge about public health and glued to their TVs, tablets and smartphones for constant updates on the management of the new respiratory virus. There is always fear and intrigue around illnesses that the public hasn’t seen before. As the number of reported cases […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
The Horrors of PR: 5 PR Lessons We Learned From Classic Horror Movies and TV Shows
With Halloween upon us, we’re getting into the spirit of the season and have our favorite scary movies and TV shows on our minds. Can you blame us? Horror movies are packed with breathtaking, spine-tingling, heart-stopping fun. Few things can top a good, hearty scare this time of year. And not only that – the […]
Crisis Management: What PR Professionals Can Learn From the Capital One Data Breach
The moment of crisis – for better or worse, we’ve all been there. It’s dreadful, it’s mortifying and it can significantly impact the reputation of an individual or brand. It’s a moment that no one ever wants to deal with. Yet, it’s in times of crisis when anyone – be it an individual, business or […]
Guidelines for Spokespeople When Handling a Crisis
In 2007, when a major ice storm hit the East Coast, Jet Blue was forced to cancel 1,000 flights over five days. Customers were upset, and in the weeks that followed, thousands of articles scrutinizing how Jet Blue handled the crisis were published around the globe. So, how did the airline respond? To combat this […]