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Using Video to Communicate to the Masses

With today’s expansive digital media landscape, information is published and consumed faster than ever before. In order to capture the attention and mindshare of your key target audiences, it has become even more important to utilize rich, multimedia assets to accompany your traditional press materials. And while the infographic has become increasingly popular to convey […]

Seattle Startup Playmark, Scores Big with NFL Players Partnership

Playmark, a Seattle-based startup, recently signed an exclusive partnership with the NFL Players Association (NFLPA) to bring businesses and entrepreneurs unprecedented access to the official rights to NFL players. This innovative and unique partnership makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate […]

Tips for Pitching the Media Through Social Media

In the age-old tussle between public relations practitioners and the media, pitches take considerable heat. In fact, a blog is devoted to bad pitches. Previously, I worked for a large organization in a small town. The local newspaper wanted story ideas – it just wouldn’t accept ideas that came directly from the organization’s communications office; […]

Driving Awareness on the Issues of Dwarfism With Seattle Children’s Hospital

Did you know that approximately one in every 15,000 children is born with dwarfism, also known as skeletal dysplasia? And that 80 percent of those children have average-height parents? Neither did I. To raise awareness around this condition and to change perceptions of those individuals with dwarfism, Seattle Children’s, Little People of America’s (LPA) Puget […]

The Spam Stops Here

With the invention of email, reporters got the proverbial short end of the stick. They are targets of many organizations who want to share information that may be of interest to the reporters and their audiences. Unfortunately, this means that reporter inboxes are filled each day with mail that they need to sort through for […]

Subject Lines That Are Sexy

Half of the battle of pitching is getting a reporter to open your email. Now-a-days like many industries reporters are doing more with less. That means less time available, they need the information fast and efficiently. Before coming to Communiqué PR, I was a reporter at a small TV station and managing my inbox was […]

Netflix’s Launch of Qwikster: A Good Reminder for Developing Effective Messaging

With the recent headlines around the Netflix/Qwikster PR blunder, we are reminded once again the importance of developing effective messaging when communicating to key influencers – particularly consumers. Whether you are announcing a change in your business model, introducing a new product or an update to an existing service, effective messaging allows organizations to articulate […]

Leveraging Social Media for Fundraising: Our Presentation to WSCAP

In today’s world, organizations both large and small are all forced to do more with less. However, for nonprofit organizations that are already under constant pressure to run a lean operation, increase efficiencies and keep costs low, the need to raise money is a constant. The agencies that comprise Washington State Community Action Partnership (WSCAP) […]

The Council of PR Firms Code of Ethics

A couple of months ago I participated in a survey by the Council of PR Firms, which included a question about business ethics. It got me thinking about the topic and the importance of business ethics in our professional lives. According to Wikipedia, “Business ethics (also known as corporate ethics) is a form of applied […]