New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record
The Seattle tech scene is booming and with several Silicon Valley companies including Facebook, Twitter, Apple and reportedly Snapchat opening engineering offices here, the burgeoning tech sector is undoubtedly having a positive impact on our local economy. With new tech jobs comes an influx of new residents, eager to find lucrative positions within IT, technology, and software […]
The Hummingbird Effect of Today’s Technology
I just finished reading “How We Got to Now” and loved the book. It is informative and inspiring, and generated many ideas that may be applicable for my business and clients. The book looks at the “hummingbird effect” on innovation and how it shaped the modern world. For those who have not read it, let […]
Works Applications Previews New EPS Solution and Prepares to Disrupt the U.S. Market
We’re thrilled to congratulate our client, Works Applications, for successfully unveiling its new Enterprise Productivity System (EPS) this week at the 18th annual HR Technology Conference & Exposition in Las Vegas, Nevada. With its next-generation, cloud-based system slated to make its official debut in the U.S. in early 2016, the Japanese-based company deserves recognition for […]
How Twitter’s Seven Steps to Customer Service Relate to Your PR Practice
When customers have a bad experience with a brand, there’s a good chance they’re going to tweet about it. To help brands improve their customer interactions, Twitter recently released a 122-page customer service playbook. Clearly this is a serious topic since a social media platform known for brevity decided to devote more than a 100 […]
Tweet Your Way to Success
Twitter recently posted its second-quarter earnings. While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter […]
Case Study: Launching a Satellite-Imaging Startup
BlackSky Global is a satellite imaging company and the newest startup in Seattle’s burgeoning space industry. In June, the company announced its plan to deploy a 60-satellite imaging constellation to provide high-resolution images of the globe in near-real time. The company’s “satellite imaging as a service” business model provides cost-effective access to images from space […]
One-Two Punch of Product and Corporate News Results in Knockout Coverage for Smartsheet
April and May were incredibly busy months for our client Smartsheet, a fast-growing Eastside company that has been a client of Communiqué’s for more than three years. Smartsheet makes a spreadsheet-inspired collaborative work management tool that is used by millions of people worldwide. Its software pairs the familiar, easy to use spreadsheet interface with […]
Uber-Cool Creative Campaigns
Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like,” conceived by […]
Reflecting on Our Work With Mobidia
Losing a client can be a tough pill to swallow, but knowing that the loss is due to the client’s successful transition or achievement of a significant milestone can provide the spoonful of sugar to make the medicine go down easier. Such was the case with Mobidia, a leading provider of mobile measurement and analytics […]
Will Facebook’s “Instant Articles” Change How We Consume the News?
Since the advent of the Internet, news outlets have been looking for innovative ways to monetize their content and cope with readers transitioning to digital news consumption. The rise of digital content coupled with increased social media use has led to a shift in how people consume the news today. Capitalizing on the changing consumption […]