Freshening Up Your Resume
It’s graduation season, and that means one thing: new job hopefuls searching for their first “real job.” While networking and interviewing skills are important, the first step to almost every position is a resume. In fact, this is the one aspect of job applications that you can totally control. Heading out into the job market […]
RPI Helps Retailers Innovate With Mass Customization
Recently, Communiqué PR had the pleasure of helping our client RPI, a leader in make-on-demand private label personalized photo books, greeting cards and stationery products for mass and specialty retailers, unveil an innovative technology platform at the 2012 National Stationery Show in New York. RPI’s new personalization storefront offers personalized print products made by RPI and […]
The Art of Writing Testimonials
Here at Communiqué PR, we believe strongly in the value of testimonials. Client or customer testimonials are an excellent way to validate a product or solution. Not only do they offer credibility for your service, but they provide real life examples of how a technology works. A well written testimonial shows potential customers how a […]
It’s Who You Know
It’s no secret that sometimes the key to landing a job, a story, an interview or a client can be because you know somebody. But this should not be looked at negatively; fostering good relationships with media and in the business world is a smart and strategic move. In communications, building relationships is essential. It’s […]
Recommended Reading: The Power of Habit
Many situations occur in business repetitively and we often build processes around those activities. For instance, when hiring new employees, many companies and managers have an onboarding process they routinely follow. Similarly, when preparing for a new business meeting, we at Communiqué PR have outlined a process which we typically follow. The book The Power […]
PR for Mobile Apps
Driving awareness, word of mouth and downloads for new mobile phone apps is no small endeavor. The number of mobile app innovations have exploded since Apple’s release of the iPhone, as evidenced by the more than 500,000 apps ready to be downloaded at Apple’s online App Store. This infiltration of mobile phone apps had the […]
The Lowdown on Bylines: Four Rules of Thumb
One of our favorite projects to work on for clients here at Communiqué PR is landing byline articles. Byline articles elevate thought leadership by highlighting content experts, and they also help our clients put themselves in a reporter’s shoes. Over the past few months, Communiqué PR has helped our clients garner coverage through byline articles. […]
Working Yourself Out of a Job – The Right Way
We never want to lose a client. However, there is at least one situation in which losing a client is cause for celebration. At Communiqué PR we focus on helping our clients leverage PR in order to achieve their business objectives. Sometimes those business objectives involve selling the company, and by successfully positioning a company for […]
Looking to Spice up a Presentation? Try Prezi!
Here at Communiqué PR, we are enthusiastic about staying on top of current ”tools of the trade” that enhance communication. That’s why the new cloud-based presentation software, Prezi, caught our eye. Since learning about the tool, I have noticed multiple presentations in the format, and have even seen LinkedIn profiles boasting to be “Prezi experts.” […]
Five Best Practices Surrounding Messaging Workshops
Earlier this week, we facilitated a two-hour messaging workshop for a new Communiqué PR technology client. The goal was to discuss the company’s mission and vision, as well as hone in on its value proposition and distill that information into several compelling key messages. The messaging workshop was a big success and it got me […]