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Agile Best Practices – Opportunities for Marketers

Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]

The Importance of Social Media for B2B Marketers

In PR, social media activities can be a major part of your communication strategies. Whether you are creating a social media plan for a client, developing content to post, or providing guidance on which platforms to use, it is clear that social media has become an increasingly important part of any marketing campaign. B2C companies […]

Bellevue-based St. Thomas School Redefines 21st Century Learning

Last spring Communique PR kicked off its engagement with St. Thomas School (STS), a private, non-sectarian school for preschool through 8th-grade students. Tucked away on the eastside of Seattle in Medina, Wash., STS is ahead of the curve as one of five schools in the U.S. selected to be a Microsoft Showcase School, a global community […]

Connecting with Generation Z

In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]

The 3-Ingredient Recipe to Standing Out

Standing out is tough. As PR professionals, we can empathize with that statement. We battle daily for journalists’ time and attention. We have to consider which story is most likely to catch their eye, what assets we can we provide to entice them to request an interview, and how to package all of it into […]

Lead Scoring 101 for PR Professionals

Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]

Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives

It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a […]

Power Up Your PR and SEO Efforts in 2017

Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen […]

Twitter Analytics 411: Best Practices for Tracking Metrics and Increasing Engagement

Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing […]