Instagram Business Profiles – Benefits of Using Instagram at Your Business
Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]
Why Acquisitions Are an Attractive Alternative to IPOs
For anyone watching the global investment market, it’s increasingly clear that the first half of 2016 has been something of a surprise in terms of the number of initial public offerings (IPOs). According to a report published by Dealogic, a mergers and acquisitions (M&A) research firm, this year has had the lowest volume of global […]
Seven Tips for Using Facebook Live
Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and […]
The Problem With Being ‘Busy’
You have been running to meeting after meeting, answering countless e-mails and taking endless phone calls all day, yet when work is finally over you feel as though you have accomplished nothing. Sound familiar? Don’t worry, you just have a case of busyness disease, and it’s incredibly common. Agencies have always had the tendency of […]
Augment the Reality of Your Business?
After surpassing the number of daily Twitter users, seeing more engagement than Facebook and becoming the biggest US mobile game in history, Pokémon Go undoubtedly has the world talking. For those who have not read or heard about the game, Pokémon Go is a free mobile app that uses your phone’s GPS to enable the […]
How to Hold a Successful Press Conference
When done right, a press conference can be a very effective way to convey company news. Organizations can deliver more information than a press release allows for and spokespeople can explain the wider implications of the news in more detail. In addition, a press conference is an efficient way to brief numerous journalists and news […]
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]
The Intersection of Content Marketing and Mobile: Reaching Audiences in 2016
Content marketing is king among brands in today’s connected world. According to the Content Marketing Institute, 72 percent of all business-to-business marketers focus on creating engaging content for potential customers, citing it as the top priority for internal content creators over the next year. By 2019, the content marketing industry is projected to reach $300 […]
Live Stream Video—A New Tool for PR Pros to Master?
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]
Uncovering Content Management Systems: Step Two in Creative Content Marketing
After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which […]